Learn how to win loans on Zillow by Andrew Adams and Dave Savage

1. Thank you for joining us.

2. This Webinar will be starting
shortly.

3. Joe Puthur
President

7. Breakthrough:
significant or sudden advance,
development, achievement that removes a
barrier to progress

8. LOS.
CRM.
Email Automation.
Blog.
Social.
SEO.
Video.
Website.

21. I’m passionate about finding sales and
marketing breakthroughs and then
making them predictable and scalable
with technology
Dave Savage

22. Mortgage Coach
Philosophy

23. Deliver the WOW

24. Provide Obvious Value

25. We’re listening to you…
1.Learn how to get a meeting with the top Realtor in your
local market
2.Learn how to close business from online communities like
Zillow, Trulia & Redfin.
3.Learn how to Wow Realtors with the value you can deliver.
4.Learn how to show a Realtor how you can help them sell
their listings faster.
5.Learn how to turn GFE conversation into opportunity.
6.Learn how to get renters to get off the fence and into
their first home even with the stimulus program gone.

26. Interesting Facts
1.Most loan officers quote a rate to a quality
prospect less than 3 times per week
2.90% of rate quotes don’t end up with a
loan

31. This is a future webinar

32. Andrew usually close’s
around 10 loans per month.

33. However, this month he is
closing over 20 loans

34. Andrew generates most of his business
from Zillow™ & other online
communities

35. Today’s Opportunity
1.To find a new lead source with a constant
flow of quality leads
2.To have a repeatable sales process so
you can win over 50% of your rate quotes

36. Meet Andrew Adams

37. http://www.zillow.com/profile/203K-Specialist/

40. Please tell us a little about
your marketplace and
mortgage practice?

41. Why do you like getting
business from Zillow™?

42. Show us how you win
business online in Zillow™,
Trulia & online communities

43. What not to do
?

49. “The leads goes up when I takes a position
against another loan officer who’s providing
miss-information and bad advice”
A few key’s to
Andrew’s Magic
&
“When they see my passion and agree with
my point of view they reach out to me”

50. Andrew’s plan
1.Reads forums for 30 minutes per day
2.Managing 6-12 conversations at a time
3.Delivers consistent sales process that
delivers obvious value

51. LeadGEN checklist
1.Read Zillow™ forums daily (30 mins
daily)
2.Identify relevant threads
3.Set watch alerts (manage 6-12 at a
time)
4.Respond quickly with obvious value

52. Sales Process
checklist
1.Ask great questions via email
2.Sends email with link to EDGE report
(obvious value)
3.If you want more details and an
updated personal EDGE report call me
to discuss

53. Andrew’s FORMULA
Zillow
Advice
Tab
Watch
Relevant
Threads
Deliver
Obvious
Value
Win
Business

54. Andrew’s RESULTS
• 18,000 people have viewed his profile
• 12 people per day view his profile in
Zillow™
• Gets weekly calls from clients he
communicates directly within threads
• Gets calls from clients who read his
threads

55. Your challenges
• Don’t any enough time
• What I’m doing is working
• It’s hard to charge

56. Show us your sales process
that helps you win the trust
and respect of your
prospects

58. How valuable is EDGE to
your business?

59. Get the attention of the best
Realtors

60. “Been trying to get an appointment with him for more than 2
years”

61. “This is a very powerful tool that every originator should be
using”

62. Wow Realtors with Value

63. Help Realtors sell homes faster

64. Help Realtors sell homes faster

65. Help Realtors sell homes faster

66. Lets get started...
5 steps get getting started
with Zillow™
3 steps to getting started
with EDGE

67. Zillow™ checklist
1.Go to “Advice” tab and search your
local marketplace
2.Read Zillow™ forums daily
3.Identify relevant threads
4.Set watch alerts (manage 6-12 at a
time)
5.Respond quickly with obvious value

68. EDGE checklist
1.Get access to EDGE
2.Create EDGE presentations
3.Send EDGE link to client and partner

69. will help you
WIN more loans with less
effort

70. Make More Effective
Sales Presentations

71. Help Realtors® Sell More Homes

72. Certified Mortgage Coach
SUCCESS
Thea Druley
• 13 new Realtor relationships
with 23 open houses!
• 3 current Realtors with 3 or 4
locked loans each
• Old Average was maybe 1
referral every 3 months
• 18 closings in one month!!

73. Self-Paced Online Training

74. Easy-to-Navigate Course

75. 8 Hour NMLS
National Requirement
for 2011 Included!

76. is Online & Easy to Use
Easier to adopt and gets used more often
See for Yourself 800.485.7251

77. LIVE
powers a WOW
experience
Better win ratio and more referrals
See for Yourself 800.485.7251

78. Open House Seller Buydown
helps you Wow Realtors

79. Your Breakthrough.
See for Yourself 800.485.7251

80. 8 Hours NMLS CE Now Included!!
$895$595 $295
See for Yourself 800.485.7251

81. You can start using start using EDGE for $89
monthly or $895 annually
See for Yourself 800.485.7251

82. You get access to Edge to see for yourself
and HUGE today only savings.
$600 Savings.
$900 for the first 10 sign-ups.
See for Yourself 800.485.7251

83. $695 gets you everything.
See for Yourself 800.485.7251
First 20 New Members ( Average Event 100)…

84. Meet
Personally,
800.485.7251
MortgageCoachEdge.com

85. “EDGE is an absolute game changer,
it’s the most valuable tool for loan
officers I’ve seen in my career “
Todd Duncan

86. Meet
Personally,
800.485.7251

87. Thank you
Andrew Adams

88. What I love about EDGE reports is that they are
easy on the eye. You can look at the charts and
graphs and tell exactly what the report is saying
within seconds.
Brent Sute in Tuscaloosa,
AL
See for Yourself 800.485.7251

89. “I think EDGE is fantastic. Edge puts all the
calculations I do short hand into an easy
process. The presentation is clean and easy
to read. I love it! I was so excited I showed
my wife last night.”
Aaron Kayser Herndon, Virginia
See for Yourself 800.485.7251

90. “In our ever changing financial world
Mortgage Coach's EDGE platform is THE
vital tool to bring clarity and value to our
clients. ”
Paul Walton in Benicia, CA
See for Yourself 800.485.7251

91. “Edge works the way we do, ask the
right questions in the right order and win
your clients respect. The feedback and
results have been amazing.”
Dan Rawitch, Petaluma,
CA
See for Yourself 800.485.7251

92. Meet
Personally,
800.485.7251
MortgageCoachEdge.com