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BE THE CHANGE




                1
ID E O U T P R O J E C T

                                                                                              Images Courtesy of JR
    JR’ s                       IN S ID E                       OUT                       PROJEC T
    JR        was          awarded         the       prestigious       TED          prize        in        2011.
    His wish is “I wish for you to stand up for what you care about by participating in a global art project and
    together            we            will         turn          the            world…Inside               Out.”

    For more information on the Inside Out Project, visit http://www.insideoutproject.net/.



    AB OUT                             TH E                          TE D                           P R IZ E
    The first TED Prize was awarded in 2005, born out of the TED Conference and a vision by the world's
    leading entrepreneurs, innovators, and entertainers to change the world – one Wish at a time.

    The reward: $100,000, the TED Community's array of talent and expertise, and the leadership of a TED
    Prize team led by Amy Novogratz. What began as an unparalleled experiment to leverage the resources
    of the TED Community to spur global change has evolved into one of the most prestigious prizes.

    From Bono's the ONE Campaign ('05 recipient) to Jamie Oliver's Food Revolution ('10 recipient), the
    TED Prize is helping to combat poverty, take on religious intolerance, improve global health, tackle child
    obesity, advance education, and now inspire art around the world.

    For more information on the TED Prize, visit www.tedprize.org


                                                                                                                      2
ONC EPT
   “BE THE CHANGE”
   We find ourselves at a very interesting crossroads. During this time of accelerated globalization and
   rapid changes in our environment, people in countries around the world are being affected in different
   ways. Now, more than ever, we have a responsibility to share the human stories that unite us as world
   citizens.
    
   Via JR’s Inside Out Project, we are joining forces with individuals and groups in countries around the
   world to bring awareness to the issues we want to change, as well as inspire creative solutions to
   make these changes possible. It is time for us as co-producers, artists and global citizens to engage
   in a dialogue to help reorganize systems of urban interaction and challenge the existing frameworks.
   We believe this change must come from within each individual in order for us to move forward
   collectively and bring about positive change worldwide.
    
   We invite the growing silent majority to be part of this “global ex-change” by becoming more globally
   conscious and proactive in their daily lives. On World Peace Day, which takes place on September
   21,2012 (TBC), the world will unite through the exchange of portraits from country to country which will
   not only create a mosaic of faces, but an ongoing collaborative dialogue, using art and communication
   as catalysts for social change.

   P O R T R A IT D E T A IL S
   Each participating country will produce 500 portraits (a specific number of portraits from each country
   will then be redistributed (% relative to the number of countries participating) creating a mosaic of
   faces from around the world (For example, Athens will have 15-20 portraits from Greece, 15-20 from
   Mexico, 15-20 from Israel, etc.)
    Each portrait will be uploaded on the Inside Out Project Website and will include the person’s first
   name, location, and a personal message relating to their respective human, natural and urban
   environment, in the format of a wish or a statement
    The general public will be invited to participate through an open call and local and social media
   networks
   Additionally, large-scale posters representing the 5 participating continents will be given to each
   group and posted in emblematic locations in the city center (TBC pending budget and local logistics
   on the ground)

                                                                                                              3
ONC EPT
   PASTING OF PORTRAITS:
   A GLOBAL ONE-DAY EVENT ON WORLD PEACE DAY

   To unite as one global action, all participating countries, in conjunction with local respective TEDx
   chapters, will simultaneously post the 12,500-15,000 portraits on the same day
    The portraits will be posted in the city center of each participating country (exact location TBD
   pending local permits)
    Via an open call, volunteers from the city’s community will be invited to help paste the portraits
   These events will be broadcasted live on the respective TEDx platforms. We are currently in
   discussion with our global partner, Ikono.tv, to broadcast the entire event live, jumping from one
   country to the next over 24 hours.

   PARALLEL EVENTS
    Local IOP actions will join forces with respective TEDx chapters and will host a series of talks on
   the ground (format to be determined with local TEDx chapter), inviting experts from the social
   sciences, artists and community leaders, among others, to inspire awareness, build education and
   find creative solutions to the climate crisis
    Participating TEDx chapters will have the opportunity to invite a group leader from a different
   country to speak about the action in a TEDxTalk
    A “live message stand” : We invite every chapter to have a podium during their photo shoot and
   pasting where people will be invited to “say something nice …exact theme TBD” These messages
   will be recorded as archival material, creating a series of podcasts.

   ONLINE PRESENCE
    Besides the IOP website, our collaborators will host in its blog, portraits of all group leaders, and
   their stories, as well as regular posts on the evolution of the project, features of experts.
    A global Facebook page will be created to unify the entire action




                                                                                                             4
R T IC IP A N T S
     The group leaders in Athens and Juarez will be coordinating this global action to unite the
     five participating continents.

     PARTICIPATING COUNTRIES **
     Alsace, FRANCE
     Athens, GREECE
     Austin, USA
     Aveiro, PORTUGAL
     Brisbane, AUSTRALIA
     Cape Town, SOUTH AFRICA
     Casablanca, MOROCCO
     Guayacan, GUYANA
     Hanoi, CHINA
     Juarez, MEXICO
     Lima, PERU
     Madrid, SPAIN
     Mumbai, INDIA
     New York, USA
     Nicosea, CYPRUS
     Nairobi, KENYA
     Peckham, UK
     Port au Prince, HAITI
     POLAND
     THE NETHERLANDS
     Santiago, CHILE
     Sao Paulo, BRAZIL
     Tel Aviv, ISRAEL
     Tunis, TUNISIA

         * Countries already contacted that have unofficially confirmed their participation
          *

      
                                                                                                   5
UDG ET
 IOP SUPPORT
 The price per portrait is $2.60, which includes printing on recycled paper and shipping costs.

 Although each country will be responsible for their own costs on the ground for the day of the
 posting, we are trying to raise the printing and shipping funds for all of the participating
 countries to be given directly to the Inside Out Project, c/o The Sapling Foundation/TED.

 TED  is  owned  by  The  Sapling  Foundation,  a  private  nonprofit  foundation,  a  501(c)3 
 organization under US tax code



 PRINTING & SHIPPING COSTS
 500 portraits per country (estimate 25-30 countries, TBC)

 Per country = $1,300
 20 countries = $26,000
 25 countries = $32,500
 30 countries = $39,000




                                                                                                  6
IM E L IN E
   March, 2012 | OPEN CALL FOR THE PHOTOGRAPHERS
   # of Photographers:15-20
   How: Photographers will be invited to one central location (3-5) days to shoot the 500 portraits.

   April, 2012 | OPEN CALL TO THE PEOPLE
   Goal: 500 participants spanning all ages and gender
   Individuals will be invited to a central location where the photographers will take their portraits

   May-June, 2012 | PHOTO SHOOT(S)
   3-5 day photo shoot (probably 2 weekends in a row) in a central location of each participating
   country
    
   June 15, 2012 | PHOTO SHOOT DEADLINE
    
   June 30th, 2012 | PHOTO UPLOAD DEADLINE
   Group Leaders representing each country’s action will assume responsibility of uploading
   portraits to the IOP Website.
    
   July-August, 2012 | IMAGES PRINTED & SENT OUT BY IOP
    
   FALL 2012 | POSTING OF PORTRAITS (Exact Date TBD)
   All participating countries will simultaneously post images on same day to unite as one global
   action.




                                                                                                         7
TED Worldwide Chapters
   x
       TEDx
       Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx
       program is designed to give communities, organizations and individuals the
       opportunity to stimulate dialogue through TED-like experiences at the local level.
       TEDx events are fully planned and coordinated independently, on a community-
       by-community basis.

       TEDx was created in the spirit of TED's mission, "ideas worth spreading." The
       program is designed to give communities, organizations and individuals the
       opportunity to stimulate dialogue through TED-like experiences at the local level.
       At TEDx events, a screening of TEDTalks videos -- or a combination of live
       presenters and TEDTalks videos -- sparks deep conversation and connections.
       TEDx events are fully planned and coordinated independently, on a community-
       by-community basis.




       COLLABORATION WITH TEDxWorldwide Chapters
       We are suggesting that all participating countries in the Global Inside Out Action
       partner and join forces with the local TEDx Chapters in their respective cities.

       The following TEDx Chapters are on board: TEDx Academy, TEDxMexico (DF), 
       TEDxAveiro (Portugal), TEDxDubai and  TEDxAlsace (France).  Ongoing 
       conversations are also taking place between  TEDxJaffa, TEDxCasablanca, TEDx
       Capetown, among others.




                                                                                            8
O N TA C T
 GROUP ACTION LEADERS          Corinne Weber
                               Email: corinne@meld.cc

                               Yvonne Senouf
                               Email: yvonne@meld.cc

                               Monica Lozano
                               Email: monica@monicalozano.com 




    T E D xW O R L D W ID E
                          Respective Local Chapters




                                                                 9

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Iop proposal global sponsor

  • 2. ID E O U T P R O J E C T Images Courtesy of JR JR’ s IN S ID E OUT PROJEC T JR was awarded the prestigious TED prize in 2011. His wish is “I wish for you to stand up for what you care about by participating in a global art project and together we will turn the world…Inside Out.” For more information on the Inside Out Project, visit http://www.insideoutproject.net/. AB OUT TH E TE D P R IZ E The first TED Prize was awarded in 2005, born out of the TED Conference and a vision by the world's leading entrepreneurs, innovators, and entertainers to change the world – one Wish at a time. The reward: $100,000, the TED Community's array of talent and expertise, and the leadership of a TED Prize team led by Amy Novogratz. What began as an unparalleled experiment to leverage the resources of the TED Community to spur global change has evolved into one of the most prestigious prizes. From Bono's the ONE Campaign ('05 recipient) to Jamie Oliver's Food Revolution ('10 recipient), the TED Prize is helping to combat poverty, take on religious intolerance, improve global health, tackle child obesity, advance education, and now inspire art around the world. For more information on the TED Prize, visit www.tedprize.org 2
  • 3. ONC EPT “BE THE CHANGE” We find ourselves at a very interesting crossroads. During this time of accelerated globalization and rapid changes in our environment, people in countries around the world are being affected in different ways. Now, more than ever, we have a responsibility to share the human stories that unite us as world citizens.   Via JR’s Inside Out Project, we are joining forces with individuals and groups in countries around the world to bring awareness to the issues we want to change, as well as inspire creative solutions to make these changes possible. It is time for us as co-producers, artists and global citizens to engage in a dialogue to help reorganize systems of urban interaction and challenge the existing frameworks. We believe this change must come from within each individual in order for us to move forward collectively and bring about positive change worldwide.   We invite the growing silent majority to be part of this “global ex-change” by becoming more globally conscious and proactive in their daily lives. On World Peace Day, which takes place on September 21,2012 (TBC), the world will unite through the exchange of portraits from country to country which will not only create a mosaic of faces, but an ongoing collaborative dialogue, using art and communication as catalysts for social change. P O R T R A IT D E T A IL S Each participating country will produce 500 portraits (a specific number of portraits from each country will then be redistributed (% relative to the number of countries participating) creating a mosaic of faces from around the world (For example, Athens will have 15-20 portraits from Greece, 15-20 from Mexico, 15-20 from Israel, etc.)  Each portrait will be uploaded on the Inside Out Project Website and will include the person’s first name, location, and a personal message relating to their respective human, natural and urban environment, in the format of a wish or a statement  The general public will be invited to participate through an open call and local and social media networks Additionally, large-scale posters representing the 5 participating continents will be given to each group and posted in emblematic locations in the city center (TBC pending budget and local logistics on the ground) 3
  • 4. ONC EPT PASTING OF PORTRAITS: A GLOBAL ONE-DAY EVENT ON WORLD PEACE DAY To unite as one global action, all participating countries, in conjunction with local respective TEDx chapters, will simultaneously post the 12,500-15,000 portraits on the same day  The portraits will be posted in the city center of each participating country (exact location TBD pending local permits)  Via an open call, volunteers from the city’s community will be invited to help paste the portraits These events will be broadcasted live on the respective TEDx platforms. We are currently in discussion with our global partner, Ikono.tv, to broadcast the entire event live, jumping from one country to the next over 24 hours. PARALLEL EVENTS  Local IOP actions will join forces with respective TEDx chapters and will host a series of talks on the ground (format to be determined with local TEDx chapter), inviting experts from the social sciences, artists and community leaders, among others, to inspire awareness, build education and find creative solutions to the climate crisis  Participating TEDx chapters will have the opportunity to invite a group leader from a different country to speak about the action in a TEDxTalk  A “live message stand” : We invite every chapter to have a podium during their photo shoot and pasting where people will be invited to “say something nice …exact theme TBD” These messages will be recorded as archival material, creating a series of podcasts. ONLINE PRESENCE  Besides the IOP website, our collaborators will host in its blog, portraits of all group leaders, and their stories, as well as regular posts on the evolution of the project, features of experts.  A global Facebook page will be created to unify the entire action 4
  • 5. R T IC IP A N T S The group leaders in Athens and Juarez will be coordinating this global action to unite the five participating continents. PARTICIPATING COUNTRIES ** Alsace, FRANCE Athens, GREECE Austin, USA Aveiro, PORTUGAL Brisbane, AUSTRALIA Cape Town, SOUTH AFRICA Casablanca, MOROCCO Guayacan, GUYANA Hanoi, CHINA Juarez, MEXICO Lima, PERU Madrid, SPAIN Mumbai, INDIA New York, USA Nicosea, CYPRUS Nairobi, KENYA Peckham, UK Port au Prince, HAITI POLAND THE NETHERLANDS Santiago, CHILE Sao Paulo, BRAZIL Tel Aviv, ISRAEL Tunis, TUNISIA * Countries already contacted that have unofficially confirmed their participation *   5
  • 6. UDG ET IOP SUPPORT The price per portrait is $2.60, which includes printing on recycled paper and shipping costs. Although each country will be responsible for their own costs on the ground for the day of the posting, we are trying to raise the printing and shipping funds for all of the participating countries to be given directly to the Inside Out Project, c/o The Sapling Foundation/TED. TED  is  owned  by  The  Sapling  Foundation,  a  private  nonprofit  foundation,  a  501(c)3  organization under US tax code PRINTING & SHIPPING COSTS 500 portraits per country (estimate 25-30 countries, TBC) Per country = $1,300 20 countries = $26,000 25 countries = $32,500 30 countries = $39,000 6
  • 7. IM E L IN E March, 2012 | OPEN CALL FOR THE PHOTOGRAPHERS # of Photographers:15-20 How: Photographers will be invited to one central location (3-5) days to shoot the 500 portraits. April, 2012 | OPEN CALL TO THE PEOPLE Goal: 500 participants spanning all ages and gender Individuals will be invited to a central location where the photographers will take their portraits May-June, 2012 | PHOTO SHOOT(S) 3-5 day photo shoot (probably 2 weekends in a row) in a central location of each participating country   June 15, 2012 | PHOTO SHOOT DEADLINE   June 30th, 2012 | PHOTO UPLOAD DEADLINE Group Leaders representing each country’s action will assume responsibility of uploading portraits to the IOP Website.   July-August, 2012 | IMAGES PRINTED & SENT OUT BY IOP   FALL 2012 | POSTING OF PORTRAITS (Exact Date TBD) All participating countries will simultaneously post images on same day to unite as one global action. 7
  • 8. TED Worldwide Chapters x TEDx Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community- by-community basis. TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community- by-community basis. COLLABORATION WITH TEDxWorldwide Chapters We are suggesting that all participating countries in the Global Inside Out Action partner and join forces with the local TEDx Chapters in their respective cities. The following TEDx Chapters are on board: TEDx Academy, TEDxMexico (DF),  TEDxAveiro (Portugal), TEDxDubai and  TEDxAlsace (France).  Ongoing  conversations are also taking place between  TEDxJaffa, TEDxCasablanca, TEDx Capetown, among others. 8
  • 9. O N TA C T GROUP ACTION LEADERS Corinne Weber Email: corinne@meld.cc Yvonne Senouf Email: yvonne@meld.cc Monica Lozano Email: monica@monicalozano.com  T E D xW O R L D W ID E Respective Local Chapters 9