2. • First store in Juhu-Mumbai
• Joint Venture with the Ghai Group in 1993.
• First brand to enter India after the liberalisation policy .
Challenges faced:• Per capita consumption of Ice cream was low at that time.
• Brand was tagged as expensive.

3. Strategy:
• Initially started as a parlour brand.
• Franchise model – best way to grow.
• Revamping brand image.
• Reached every corner of India in 17 years.
• 425 outlets in over 95 cities across the country.
• Available in 5 star hotels, top airline companies, finest malls,
multiplexes and leading retail chains.
• 1800 touch points.
• Belongs to Graviss Foods Pvt ltd. & separate franchisee to cater
SAARC