Cadbury India is the leading confectionary manufacturer in India, enjoying the highest market share. It has been operating in India since 1948 and focuses on several departments including HR, finance, marketing, R&D and production. Cadbury India is part of the Kraft Foods group and markets many popular brands across India. It uses strategies such as product development, promotion, branding, advertising and pricing to maintain its top position in India's confectionary market.

2.  REEMA THAKUR -49
 NIDHI MADHOK -23
 POOJA VED - 54
 ROMA KARNANI - 17
 DRUMIL UPADHYAY -52
 PRASANNA DAREKAR -03

3.  Evolution of Cadbury's
 Inception in India in the year 1948
 India’s leading confectionary manufacturer
 Cadbury India operates in five categories
 Cadbury India ltd. Is a part of the Kraft foods group
 Enjoys the value of highest market share
 Cadbury is the no. 1 confectionary company in the world
REAL TASTE OF LIFE……..

4. FUNCTIONAL DEPARTMENTS
 Cadbury's focuses mainly on the following departments :-
 Cadburys HR department
 Cadbury FINANCE department:
 MARKETING department
 R & D Department
 PRODUCTION department
REAL TASTE OF LIFE……..

5. The real taste of life

6. World’s NO 1 Biscuit

7.  Kraft foods inc. Is an American confectionery
 Food and beverage corporation.
 It markets many brands in more than 155 countries
 It deals with various sectors
 Hurdles to enter in Indian market

8.  ADVANTAGES x DISADVANTAGES
Fear of complete
cost savings makeover
revenue synergies
revenue synergies
Risk of diminishing
Cadbury's brand
Huge market share
Huge market share
Disagreement for the
successful product launch
successful product launch
brand name

9. PRODUCT STRATEGY
PROMOTIONAL STRATEGY
BRANDING STRATEGY
ADVERTISING STRATEGY
PRICING STRATEGY

10.  Product reach
 Affordable price
 Suitable for all age group
 Variations in packing
 Sustainable
 USES TQM

11. BOURNVILLE
 Origin of cadbury’s
“bournville”
 “Dark chocolate”

12. ADVERTISING STRATEGY
KUCH
MEETHA HO
JAYE
PEHLI TARIK KHANEWALO KO
KHANEKA BAHANA
HAI CHAHIYE
SHUBH PAPPU pass
ARAMBH HOGAYA

15. Raksha DIWALI
bandhan

17. Halls
Dairymilk
Perk 5star
Gems
Bournvita
Bournvita Tang
Dairymilk 5Star
Nutties
Temptation
Celebrations Bournville
OREO CADBURY Silk
High range Mid range Low range
“ECONOMICAL”

18. STRENGTH’S WEAKNESS
1.DISTRIBUTION NETWORK
1 . LITTLE PENETRATION IN
2.MARKET SHARE RURAL SECTOR
3.AGGRESSIVE MARKETING
4.RICH PRODUCT MIX
5.INDIA’S NO1 CONFETIONERY
6.MANUFACTURER
SWOT
THREAT’S OPPORTUNITIES
1 . RISE IN THE COST OF CHOCOLATE & 1 . CO- BRANDING WITH OTHER
DAIRY PRODUCTS MANUFACTURERS OF FOOD
2 . ENTRY OF MANY FOREIGN PLAYES AND DRINK

19. CONFECTIONERY INDUSTRY MARKET
SHARE
Mints and
Bubble
lozenges
Lollipops gum 7%
2% 3%
Chewing gums
6%
Chocolates
46%
Eclairs & toffees
18%
Hard-boiled
candies
18%

20. PROBLEMS :-
CAUSES : -
IMPACT : -

21.  Replaced the batch of 2002
 Proper product packaging
 Purity seal
 “Testimonial“ by a great celebrity Amitabh Bachan!!

24. COMPILED BY - : REEMA NIDHI PRASANNA
THANK YOU
COMPILED BY - : DRUMIL POOJA ROMA