Driving traffic to your website is hard; Especially when attempting to do it via social media marketing. This presentations contains four social media hacks for traffic boosts to your website. Read the complete blog https://blog.drumup.io/blog/four-social-media-tricks-that-actually-work-for-traffic-generation/.
2. Overview
Web traffic is widely believed to be a vanity metric, but without it, your business is
like an isolated, lonely island. As a traffic generation tool, social media can give your
brand the exposure it needs to win leads, bag sales, and boost revenue. Read on to
discover four amazing social media tactics that can turn a trickle of traffic into a
steady stream.
3. Make your posts stand out
by leveraging the strengths
of different social networks
● Use of photo tweets to position your product,
service or event compellingly before your target
audience is perhaps the simplest way to increase
clicks and traffic.
● On Google+, you can include a longer copy and
markdown text to give readers a good glimpse
into the posts on your blog. You can highlight
the important points of your post and motivate
readers to read the full post
● Videos are a more engaging format on
Facebook, receiving billions of views each day.
Video posts have a higher organic reach than
photos, link posts and text-only statuses
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4. Get traffic from your
LinkedIn page
LinkedIn accounts for 64 per cent of all referral traffic to
businesses from social networks.The whole point of a
LinkedIn presence is to network with clients, peers and
prospects.
● A basic tactic is to use relevant customized link
text that motivates readers to explore your
business a bit more. You need to give them
enough incentive to visit your site like replacing
link text such as ‘my website’ or ‘my blog’ with
‘see a 10x increase in website traffic’ or
‘transform your kitchen design’.
● To improve click-through and drive more traffic
to your website, aim to get featured in LinkedIn
Pulse. Posts on Pulse average 9,700 views, 30
comments and 230 likes. Pulse stories are also
sent to millions of users through the email
digest.
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5. Get some help from
influencers
It doesn’t hurt to draw on some of the clout and trust
enjoyed by influencers in your niche to get your brand
noticed online.
● Follow a few industry influencers who has a
large following and an authoritative voice in
your industry.
● Start engaging actively with them on facebook
by liking their content, sharing and commenting
on their posts and interacting with them.
● Follow the same tactics for Twitter, making sure
that you regularly post your own content, get
noticed by influencers and stay on their radar.
● On LinkedIn, you can start by sending
influencers a connection request and sharing
their posts.
You can then publish a long-form post with a wealth of
information that serious readers will appreciate and
share. After publishing your post, email all the
participants and request them to share your post on
social networks.
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6. Include high conversion
keywords
Studies suggest that words used in social media content
and blog post titles can influence the perceived value of
the content being shared.
Some words can encourage readers to participate or
take action while others can have a deterrent effect.
For instance, words like ‘sweepstakes’, ‘coupon’ and
‘contest’ on Facebook can be off-putting for some
people who may view them as being aggressively
promotional while their replacement words ‘winning’,
‘win’, and ‘events’ can be more successful in attracting
fans to your contest.
Other high conversion keywords on Facebook include
‘where’, ‘discounts’, ‘submit’ and ‘inspire’.
The words that stand out on LinkedIn include
‘increased’, ‘created’, ‘improved’, ‘reduced’ and ‘under
budget’.
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7. Read the complete article in detail at
https://blog.drumup.io/blog/four-social-media-tricks-that-actually-work-for-traffic-generation/
Use DrumUp Social Media and Content Marketing Platform
https://drumup.io