How do you stand out and become relevant in a world full of noise? A few slides that should help you and/or your brand build a strong, growing community around a few basic principles.

1. The Brand Experience
Building a Sustainable Community
and

2. How do you become relevant
in a world full of noise?

3. Three Major
Components
STRATEGY
CONTENT
COMMUNITY

4. Who is your community?
Where do they “live”?
What do they do?
What do they share?
Strategy & Execution

5. Community & Shareability
Earning a Scaleable Network of
"True Fans" and Loyal Advocates
Creating Virality
+

6. Content = Authentic Experience
Connection + Engagement + Trust

7. That inspires living, breathing human beings to share
with friends, family and peers?
Where partners and customers draw value from each
other?
Are You Creating an Experience...
That allows consumers to participate when and where
it’s most relevant, and keeps the conversation going?

8. Taking on different identities across different devices
and multiple mediums, allowing you to build deeper
engagement with consumers (fans)?
Is the Brand...
Providing the appropriate platform for those sharing
opportunities to take place?
Engaging? Accessible Vulnerable?

9. “The difficulty isn’t defining
your message; it’s creating a
community that is interested
and wants to hear from you.”
–David Henry Wright

10. Contact
DaveRubin
viaemail:
drubin14@gmail.com
A
DaveRubin
Presentation