This is a brief overview of an idea I had for a "chat" application specific for the conference/meeting industry.

1. The Realtime version of
“Coles Notes”
for Conference/Events

2. The Realtime version of
“Cliff Notes”
for Conference/Events

3. Problem
• Not everyone uses Twitter.
• People forget to add the #Hashtag, miss the conversation.
• Folks don’t want to broadcast what they are doing.

4. Solution
• Event based chat, with individual rooms per presentation.
• Curated notes by session.
• Ubiquitous session detection, to help with wayfinding.
• Vendor targeted ads for tradeshow floor.

5. Mind Map

6. Market Size
• The Convention Industry Council estimates there are more than 1.8
million meetings, trade shows, conventions, congresses, incentive
events and other meetings that take place across the United States
every year.
• Average cost of similar services are between $800-$3,500 per event,
which translates into a 1.4 - 5.4 billion dollar market opportunity.

7. Business Models
• Free to end users
• Event cost for conference organizers, $499 per event
• Advertising fee for vendors, $199 per vendor

8. Competition

9. Go-To-Market Strategy
For Year 1:
• OnBoarding: the goal is 8-9 conferences/events per month with 5-
10 vendors advertising.
• Test the model in Eastern Canada and iterate as we go.

10. Traction and Milestones
• A good amount of initial market research has been done and the first
version of the business model pricing is complete.
• Wireframes for demo and discussions with my target market to see
what appetite this is for such a product.

11. Contact
Darren MacDonald
902.563.6959
drrnmcdnld@gmail.com
Twitter: @drrnmcdnld