Kerala's real wealth is the Brain Power of its people. Exploiting the Brain Power and Knowledge Bases is a real challenge that demands the formulation of the required Theories, Strategies, Systems, Technologies and Business Models. It takes more than 30 years of intensive study and research to develop them. It involves several Intellectual Property Right Issues. as none of the existing companies has developed such a complex system to process and handle Knowledge rather than Data or Information. They have been developed based on Knowmatics and Mathew's Theories of Knowledge Consumption- Production. They are dealt in detail in the paper 'Knowmatics- A New Revolution in Higher Education' Journal of the World Universities Forum, 4,1,2011:1-11, which was originally presented for the Fourth World Universities Forum, Hong Kong, Jan. 14-16, 2011. The paper by Mathew, R. M. and Mathew, R. has been nominated as a Finalist for the International Award for Excellence. Mathew's Theories of Knowledge was originally formulated in 1984 and got published from Moscow by the USSR Academy of Sciences in 1985 in eight languages. They provide the basic theoretical and methodological tools to treat Knowledge , though intangible, as a Commodity or Product for Consumption, Production and Exchange or Marketing. They have wide applications in Acquisition of the Sophisticated Skills, Education, Scientific Productivity,Professional Practices and etc.

1. DR. RAJU M. MATHEW

2. BRAIN POWER – THE STRATEGIC RESOURCE
FOR THE NEW ERA OF DEVELOPMEWNT
 The Strategic Resource for Kerala’s Development is
the Brain Power and Knowledge Bases of its people,
especially the new Generation of the Youth and
Women.
 Gone are ages of Agriculture, Industry or Information
Technology, including Software Development and
Business Outsourcing for ensuring sustained
development of Kerala. Of course, they have only a
supplementary role in creating income and
employment for the New Generation. It is time for
formulating a New Development Model for Kerala.

3. SYSTEM, TECHNOLOGY AND
BUSINESS MODEL
 Knowmatics (Mathew, 2005 ,Calicut University and
2011, Hong Kong),founded on Mathew’s Theories of
Knowledge Consumption-Production (Mathew,1985,
Moscow) offers the strategic tools and techniques in
developing the suitable System, Technology and
Business Model in exploiting the Brain Power of the
People and thereby developing Knowledge Industries.
 Knowmatics, the System, the Technology and the
Business Model have been developed thanks to more
than 30 years of intensive study and research
conducted by Dr. Raju M. Mathew.

4. PIONEERING WORKS
 Developing scientific tools in treating Knowledge as a
Commodity or Product for Consumption, Production and
Marketing and formulating the two basic Theories of
Knowledge, by taking into account the quantitative and
qualitative aspects of Knowledge, are the pioneering and
strategically important work carried out by Mathew.
 These theories have direct bearing in building up the
Modern Knowledge Industries, quite different from the
conventional approach of putting Education, IT based
Industries, Scientific Research or even Pharmaceuticals ,
Biotechnology and etc. within the frame work of
Knowledge Industries, as subscribed to by the Knowledge
Commission of India, especially Dr. Sam Pitroda.

5. KNOWMATICS AND
MATHEW’S THEORIES
 Knowmatics , built upon Mathew’s theories of
Knowledge , is powerful enough to make a
Revolution in Education, especially Higher
Education, besides Skill Acquisition, Scientific
Research, Professional Practices and Decision
Making. It also recognizes the incompatibility of
IT in dealing with Knowledge rather than Data or
Information.

6. KERALA --THE REAL WEALTH
 Kerala, the Sothern State of India, is covered with green fields and
mountains and pure water lakes for its prolonged rainy seasons.
Thanks to the high density of population and environmental
awareness of its people, Kerala is reluctant to go for pollution-making
industrialization and intensive farm development.
 Kerala spends more money for education and health care than
anything else for the sharp brain power, unending thirst for new
skills, expertise and knowledge and health consciousness of its
younger generation who prefer the service sector to agriculture or
industrial sectors. Almost all households in Kerala can digitally be
interconnected thanks to its extensive high speed fiber optic
networks.
 The real wealth of Kerala is the Brain Power, Knowledge, Skills and
Expertise of its people, including those who settled in other countries
that have not yet been exploited so far. Kerala needs a New
Development Model based on the Brain Power ,Skill, Knowledge and
Expertise of its people rather than Agriculture or Industry or even IT.

7. THE CONVENTIONAL
DEVELOPMENT MODEL
 The conventional development model is based
on industrialization and intensive farming with
limited role for the service sector. For the high
density of population, anti-pollution drives of
the people and the lack of sufficient land to
spare for industries, agriculture or even
infrastructure development, this development
model is unsustainable for Kerala.

8. HUMAN RESOURCE-BASED
DEVELOPMENT MODEL
 By realizing the limitation of industrialization
and farm development, Kerala has formulated a
development model based on Education,
Migration of Labor, Urbanization, Tourism and
Software Export.
 For the tough competition in the global market,
Kerala cannot relay too much on Labor
Migration, Tourism and IT based Industries,
especially Software Export, including Business
Outsourcing.

9. INFORMATION TECHNOLOGY
HEADING TOWARDS STAGNATION
 The great promises made by Information Technology in 1990s have
not yet been materialized other than flooding the world with too
much scattered and fragmented data and information. Everybody is
over-loaded with fragmented and confusing data or information that
have adversely affected the quality of Education, especially of
Universities and Scientific Research, besides, National Economic
Policies and Planning, Business Forecasting, Corporate Planning and
Management .
 The present global economic crisis is an offspring of the wrong
projections and miscalculations consequent on the too much reliance
upon half-backed and confused Data or Information in stead of
Wisdom and knowledge. The Global Economy is heading towards a
stagnation with regard to Information Technology that will affect the
employment opportunities, especially in Software Export and
Outsourcing that are becoming highly competitive.

10. KNOWLEDGE
AND INFORMATION TECHNOLOGY
 Computer and Information Technology have been designed for
processing and handling linear and static Data or Information due to
the fact that the very basis of IT is Algorithms built upon the Data
Structure which is Linear and Static and the building blocs of Data are
bits.
 On the other hand, the structure of Knowledge is Non-Linear and
Dynamic and the building blocs of Knowledge are Concepts. That is
the reason why; IT is not compatible for Processing and Handling
Knowledge. Without using and generating strategic Knowledge, the
Humanity is at great risk.
 It is time for the Humanity to devise a New Science or Technology to
process and handle Knowledge that are scattered and unmanageable
and to augment the Consumption and Production of Knowledge, the
very basis of the survival and advancements of the Humanity.

11. ALTERNATIVE
DEVELOPMENT MODEL
 A Stage has reached in which Kerala can no longer depend
on the existing development model and it has to
formulate a different model based on Knowledge and
Brain Power.
 It demands of Making Kerala, A Global Learning,
Knowledge Generating and Knowledge Processing and
Repackaging Centre that necessitates the emergence of a
Clean, Smart and Learning Friendly Kerala and thereby a
Knowledge Insensitive Society.
 Knowmatics, a science and technology of knowledge
processing originated in Kerala, offers wonderful
opportunities for Kerala in these regards.

12. THE CHALLENGE OF KNOWLEDGE
AND BRAIN POWER
 The greatest challenge for formulating a Development
Model based on Knowledge and Brain Power is the
absence of any model of transforming them into globally
marketable products or services on a massive scale.
 The nature of Knowledge and Brain Power are non-linear
and Dynamic, unlike Data and Information, there is a
limitation for Information Technology to process, handle
or manage Knowledge scattered into hundreds of
Domains.
 The existing theories of Knowledge, developments in
Cognitive Science and Artificial Intelligence do not have
much use in transforming Knowledge and Brain Power
into Tradable Products for Mass Consumption Globally.

13. MATHEW’S THEORIES OF KNOWLEDGE
 After developing theoretical and methodological tools in
measuring and categorizing Knowledge as a Product for
Consumption and Production , as early as 1985, Mathew
formulated two theories on Knowledge Consumption-
Production Growth of both Individuals and the Society as
a whole.
 They got published from Moscow by the USSR Academy
of Sciences and later appeared into several languages and
became an area for Doctoral Research. They have been
treated as useful theories in Informatics, Linguistics,
Cognitive Science and Knowledge Engineering besides
augmenting Skill Acquisition and Scientific Productivity.

14. KNOWMATICS AND
KNOWLEDGE INDUSTRY
 On the basis of a series of prolonged studies on the
structure of diverse Domains of Knowledge and the
Theoretical and Philosophical Foundations of
Information Technology, Mathew propounded
Knowmatics in 2005. It is aimed at processing and
handling Knowledge and thereby developing Knowledge
Industries, quite different from Information Technology
or ICT Industries. He found that there exists a common
structure for all Domains of Knowledge and the building
blocs of Knowledge are concepts and that of information
are bits. Knowmatics is founded on Mathew’s Theories of
Knowledge Consumption-Production Growth published
in 1985 from Moscow by the USSR Academy of Sciences.

15. THE PATH MAKING WORK
 With the publication of the paper, Knowmatics- A New
Revolution in Higher Education, in the Journal of the
World Universities Forum 4,1,2011:1-11 by Dr. Mathew
jointly with Ranjit Mathew, the International community
has been made aware of the untapped potentialities of
Knowmatics in transforming Knowledge and Brain Power
into marketable products for mass consumption.
 The paper was originally presented for the Fourth World
Universities Forum held at Hong Kong, Jan.14-16, 2011 and
its video presentation has been posted in the YouTube. It
has been nominated to the Finalists for the Intentional
Award for Excellence.

16. A NEW DEVELOPMENT MODEL FOR KERALA BASED
ON ITS UNTAPPED BRAIN POWER AND
KNOWLEDGE WELATH
 For the business initiative of a major investment and business group,
Mathew has been developing a Development Model and a Business
Strategy making use of Knowmatics , transforming every household
in Kerala into a Knowledge Processing Unit.
 It aims at commercially exploiting the untapped Knowledge and
Brain Power of Kerala into Value-Added Knowledge Packages,
Services and Solutions for the Global Market in Education, Practicing
Professions, Scientific Research, Decision Making in Government,
Private or Corporate Sectors and even the Common People.
 It offers thousands of income and employment generating
opportunities in terms of several billions. The project involves several
questions related to Intellectual Property Rights (IPR) for which
initial steps have already been taken. Its success depends upon the
ability of the rulers and the investors to capture the idea and
facilitating its execution.

17. MAKING KNOWLEDGE ACCESSIBLE
AND AFFORDABLE FOR ALL
 Knowledge is universal and free from language, culture, religion,
ideology or even education and literacy. Knowledge is capable of
empowering the masses.
 The very philosophy behind Knowmatics is making knowledge
accessible and affordable to all, crossing the thick walls built by
the Education Systems and Socio-Political- Cultural Systems ,so
as to augment the knowledge consumption of the Humanity into
several folds and thereby attain a quantum leap in human
development.
 Knowmatics is capable of making the masses, even the
illiterates, rich in knowledge and capable of putting knowledge
into practice.

18. KNOWMATICS :
GLOBAL INITATIVES ARE REQUIRED
 The international community has not yet fully realized the
potentialities of Knowmatics. It is capable of making a
Revolution in Knowledgizing the entire Humanity and
transforming almost all Social Production Processes
Knowledge Intensive besides Education, Scientific
Research and Professional Practices.
 Knowledge, in all forms or types, including the traditional
or indigenous Knowledge, scattered in millions of books
and brains or memories of the living can be brought into a
common digital system. Global Research and Funding are
required to exploit the full potentialities of Knowmatics
for the service of the Humanity.

19. ABOUT THE AUTHOR
 Dr. Raju M. Mathew propounded Knowmatics, the Mathematics,
Economics and Engineering of Knowledge in 2005 , founded upon his
internationally acclaimed Theories of Knowledge Consumption-
Production Growth that got published from Moscow by the USSR
Academy of Sciences in 1985 and became an area for Doctoral
Research in Skill Acquisition and Scientific productivity.
 His latest work, ‘Knowmatics- A New Revolution in Higher
Education’ jointly with Ranjit Mathew, published in the Journal of
the World Universities Forum 4,1,2011:1-11, has been nominated as a
Finalist for the International Award of Excellence. He has several
works on the Global Economic Crisis, the Arab Spring, New
Development Strategies and etc. that can be found in the net.
 Dr. Mathew also acknowledges the support that he is getting from
Rani Raju, Global English School, Al Ain, UAE and Ranjit Mathew of
the Random House Group, London for his works in Knowmatics.