5. Mobile Augmented Reality:
AR intrusion hacks – an adoption killer?
augmentedplanet.com 2010-01-27: The Case Against Augmented Reality
AugmentedCitizen.org
8. Mobile Augmented Reality 2010:
Players looking for common tunes
Creative Commons Rickz @ flickr
”Commons are institutional spaces in which
we are free.”
– Yochai Benkler
AugmentedCitizen.org
9. Permission and Privacy Framework
• o legal framework for complex privacy issues
N
• obile Augmented Reality intrusion hacks
M
• ugmented Identity Phishing
A
phishing |ˈfi sh i ng | noun
the activity of defrauding an online account holder of financial information by
posing as a legitimate company : [as adj. ] phishing exercises in which
criminals create replicas of commercial Web sites.
DERIVATIVES phish verbORIGIN 1990s: inspired by fishing, perhaps
borrowing the ph from phony.
Adaugio:AR phishing exercises in which criminals create replicas of
instant reality layers for real objects!!
AugmentedCitizen.org
10. Permission and Privacy on AUGMWARE
Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo
AugmentedCitizen.org
11. The State of Mobile Augmented Reality:
Great opportunities
2014: USD 732m
(Juniper)
The 16 business
models of Hayes
2009
personalizedmedia.com 2009
AugmentedCitizen.org
12. How Big?
Source: Augmented Reality for Marketers and
Developers from ReadWriteWeb
AugmentedCitizen.org
13. The State of Mobile Augmented Reality:
Challenges & Solutions
• Lack of standards? • Establish conventions and
patterns for MAR GUI, API etc.
• Lack of anonymous open data,
local, social, objects, faces? • uild a heterogeneous
B
development Framework together
• Diverse design patterns and with OEMs and webSensors
interaction paradigms? developer
• No legal framework for complex • Awarenss of privacy issues
privacy issues
• Ecosystem to enable the
• Lack of hardware convenience – „Augmented Citizen“
phones‘ AR usability is not perfect –
waiting for AR goggles? • e need an Education Framework
W
to build responsible „Augmented
Citizens“
AugmentedCitizen.org
16. Civic IICT
Realspace Realpeople
Navigation
Instant Reality Hyperlocal Offers
Realtime Reality Stream
AR Advertising
Lifelogging Experience
Reality Mashup Augmented Signage
Serendipity
Local Immersion
Search Commerce Ubiquitous
Shopping
HyperLBS
augmented
360° Transparency Predictive Marketing
Social Search Reality Mining
citizen
Augmented Media
Face Recognition
Privacy
Infotainment
Augmented Social Obectlinked
Networking Customer
Socializing Knowledge
Symmetry
Entertainment Interface
Permissions Augmented Immersive MAR Event Guide
Dating
Hybrid Tracking
Identity Sharing Edutainment
Context Intelligence
Small Worlds
Mixed Reality
Augmented IdentityMAR Blended Learning 3.0
Games
Ecosystem Reality Design
MAR at Home
Sensor Fusion Ambient Intelligence
AR Commons Affective MAR
Object Recognition Hybrid Intelligence
AugmentedCitizen.org
17. The State of Mobile Augmented Reality:
Challenges & Solutions
”Commons are institutional spaces in which • Question: What about an AR
we are free.” foundation to promote the
– Yochai Benkler necessary solutions?
• Win-win-win for business,
developers and AR user community
AugmentedCitizen.org
19. The State of Mobile Augmented Reality:
Open Source and Open Data
InstantReality Mixed Reality Framework X3DOM
Based on Open Source WebGL JS Framework
• 3D ISO standard (Application)
X • ardware accelerated 3D in web- browsers
H
without plugins
• penSG (Rendering)
O
• HTML 5 conform X3D notation
• isionLib (Computer Vision)
V
• ased on WebGL and Javascript
B
• 0 y. of development @ Fraunhofer IGD
1
• ynamic scene manipulation via DOM & jQuery
D
Enables rapid application development
• orks already in nightly builds of Webkit, Firefox,
W
Scalable from Smartphone to clustered setups
Chrome and on Nokia N900
Cross-platform
• n regular browsers by 2010
I
Free for non-commercial use
• eospatial X3d soon
G
http://www.instantreality.org
http://www.x3dom.org
AugmentedCitizen.org
20. Mixare – the open source AR Engine for Android
AugmentedCitizen.org
21. Visual Online Global Canvas
Create tags anywhere on Earth.
Users place text, photos,
videos, urls in tags at a precise
location on the globe.
Each tag is a highly interactive
social experience allowing for
sharing and fully threaded
conversations with your
network.
Users can communicate, leave
feedback, and even buy
products through Tagwhat tags.
AugmentedCitizen.org
22. Next events in the Augmented Reality space:
• -3 of June are2010 in Santa Clara
2
• 9.06 WipConnector in Berlin
• 15-16.06 W3C Workshop: AR on the web
• 7.06 Mobile 2.0 in Barcelona
1
Contact Augmentedcitizen.org for Developer Free or
Sponsored Tickets
AugmentedCitizen.org
23. Contact Information
Dan Romescu
Augmented Citizen Advocate
@dromescu
dan@OpenProduction.org
Willi Schroll
Technology Analyst, Futurist
@wschroll
schroll@strategiclabs.org
Find the presentation on slideshare.net/dromescu
AugmentedCitizen.org
