1. Droidcon: Top 10 Android monetization
hacks
10th April 2013 Philipp Kandal / Twitter: @apphil / CTO & Co-Founder skobbler

2. Quick intro
Philipp Kandal – CTO & co-founder skobbler
Funded in 2008 as a Management
Profitable since Q4/2011
Buy-Out from Navigon
We are all about Maps and
especially OpenStreetMap
#1 paid navigation in 9 countries
(e.g. Germany, UK, Russia) with > 3 70+ people in Germany and (mostly)
Mio. users Romania (major part is R&D)
Intro 2

3. Monetization basics
Key monetization factors:
- # of Installs (Promotion, Conversion, Ratings, Reviews, etc.)
- Monthly Active Users / Daily Active Users (Retention)
- Average Revenue per User (Paid Apps / In-Apps / Advertising, etc.)
Top 10 Android monetization hacks @apphil #3

4. #1 Android != Google Play, also Amazon,etc.
Submit to alternative Android
markets such as: Amazon, Barnes &
Noble, Samsung Apps, AndroidPit,
Handango, etc.
Top 10 Android monetization hacks @apphil #4

5. #2 Embrace Pirates (and be playful)
Use (for Google Play) Android license
verification:
http://developer.android.com/
XYZ
google/play/licensing/index.html
Top 10 Android monetization hacks @apphil #5

6. #3 Focus on visual representation in
AppStores (how not to do it)
Top 10 Android monetization hacks @apphil #6

7. #3 Focus on visual representation in
AppStores (well done)
Top 10 Android monetization hacks @apphil #7

8. #4 MAO is your best friend
Top 10 Android monetization hacks @apphil #8

9. #4 MAO = Mobile Appstore Optimization
Top 10 Android monetization hacks @apphil #9

10. #5 Price promotion is king
Both for paid apps as well as
for in-apps for free apps
Top 10 Android monetization hacks @apphil #10

11. #5 Price promotion is king
Source:http://reviews.cnet.com/8301-19512_7-57366990-233/ios-
android-apps-that-go-on-sale-see-significant-revenue-jump/
Top 10 Android monetization hacks @apphil #11

12. #6 Ask your users for rating & Incentivize
sharing
Top 10 Android monetization hacks @apphil

13. #7 Android is a platform where a free base
is a must
Lesson learned: Users won’t buy if they
can’t try on Android
Top 10 Android monetization hacks @apphil #13

14. #7 Android is a platform where a free base
is a must
Source:
http://androidheadlines.com/2013/02/top-5-ways-to-make-your-android-
app-money-besides-ads.html
Top 10 Android monetization hacks @apphil #14

15. #8 Push notifications to increase retention
Urban Airship can significantly
increase your retention of users
Top 10 Android monetization hacks @apphil #15

16. #9 Use country based pricing & Localize
Top 10 Android monetization hacks @apphil #16

17. #10 Install ads (high-value), exit ads
Look at high-value ads
from vserv, metaps,
StartApp, AirPush
Top 10 Android monetization hacks @apphil #17

18. Don’t follow the dark side
Fake downloads, fake
ratings and other shady
partners
Top 10 Android monetization hacks @apphil #18

19. Further reading
„ Metaps (Android monetization provider) http://www.metaps.com/
„ http://mobileminute.info/android-vs-ios-monetization-secrets/
„ http://www.airpush.com/android-developers/tools
„ Droid Blog http://droid-blog.net/
„ http://www.appsgeyser.com/blog/category/monetize-your-app/
„ http://blog.betable.com/making-money-with-free-android-apps/
„ http://appstoreoptimization.tumblr.com/
Recommended reading @apphil #19

20. Thank you for your attention!
Get in Touch: philipp.kandal@skobbler.com
Phone: +49-172-4597015
Follow me on
.com/apphil