Droidcon2013 topapps benninghaus_telekom
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The document discusses how the TopApps program can help app developers succeed. It outlines problems in the app ecosystem like visibility, fragmentation, and monetization challenges. It then provides best practices for app concept, business models, user acquisition, and lifecycle management. Finally, it describes the TopApps program, which partners with over 100 developers per year to promote high-quality apps to Deutsche Telekom users through various channels in exchange for exclusive benefits.
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Droidcon2013 topapps benninghaus_telekom
- 1. KICK-ASS APP SUCCESS: HOW TOPAPPS CAN HELP Droidcon Conference Berlin April 9th Marco Benninghaus, Deutsche Telekom
- 2. 4/26/2013– strictly confidential, confidential, internal, public – 2 THE STARTING POINT: EVERYBODY IS IN IT FOR THE MONEY CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
- 3. 4/26/2013– strictly confidential, confidential, internal, public – 3 SURE CODING IS FUN! BUT UNLESS YOU ARE A BANK, PUBLIC BROADCASTER, MAJOR BRAND OR TELCO, YOUR APPS WILL HAVE TO MAKE MONEY EVENTUALLY! Image: Benjamin Thorn, pixelio.de
- 4. 4/26/2013– strictly confidential, confidential, internal, public – 4 THE PROBLEM: MANY FLAWS IN THE APP ECOSYSTEM CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
- 5. 4/26/2013– strictly confidential, confidential, internal, public – 5 VISIBILITY APPS GET LOST IN THE CROWD. IT IS HARD TO STAND OUT AND REACH TOP100. GOOD SEARCH RANKS ARE TOUGH TO GET. Image: berwis, pixelio.de
- 6. 4/26/2013– strictly confidential, confidential, internal, public – 6 FRAGMENTATION THOUSANDS OF DEVICES, SCREENS AND OS- VARIANTS REQUIRE CARE, WHICH MEANS TIME AND COST. Image: Google
- 7. 4/26/2013– strictly confidential, confidential, internal, public – 7 MONETISATION MAKING MONEY IS SO MUCH HARDER ON ANDROID. LOW WILLINGNESS TO PAY AND ISSUES AT CHECK-OUT. Image: Jürgen Treiber, pixelio.de
- 8. 4/26/2013– strictly confidential, confidential, internal, public – 8 THE ADVISE: LEARN FROM BEST PRACTICE CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
- 9. 4/26/2013– strictly confidential, confidential, internal, public – 9 CONCEPT & DESIGN FIND A PROBLEM, TARGET MOBILE, STAY FOCUSED. DESIGN GREAT UX AND ICON, MAKE ALL GLOSSY, GO GLOBAL, THINK BIG! Images: myTaxi, Bonial, 6Wunderkinder, Vamos
- 10. 4/26/2013– strictly confidential, confidential, internal, public – 10 BUSINESS MODEL AN APP IS A BUSINESS, A BUSINESS NEEDS A PLAN. CHOOSE RIGHT MONETISATION MODEL: AD-FUNDED, FREEMIUM, PREMIUM, INDIRECT? Image: Jürgen Treiber, pixelio.de
- 11. 4/26/2013– strictly confidential, confidential, internal, public – 11 ORGANIC USERS UNDERSTAND THE STORE, LEARN ASO. CHOOSE CATEGORY STRATEGICALLY, OPTIMISE YOUR ASSETS. WATCH REVIEWS. NEVER STOP PR. USE G+! Image: Google Play Search
- 12. 4/26/2013– strictly confidential, confidential, internal, public – 12 ANORGANIC USERS CONSIDER CPX- BASED MEASURES TO DRIVE DOWNLOADS. USE PRICE PROMOS & PUSH CAMPAIGNS. FIND PARTNERS FOR TRAFFIC EXCHANGE. Images: freapp, AppZapp, AppGratis, App des Tages
- 13. 4/26/2013– strictly confidential, confidential, internal, public – 13 LIFECYCLE MGMT ANALYSE POST- INSTALL KPIs. KEEP LOYAL USERS ENGAGED. UPDATE OFTEN. CREATE VARIANTS, BUILD UPSELLING PATH. IF APP FAILS, DARE TO STOP! Images: appFigures, Distimo, adeven, App Appnie
- 14. 4/26/2013– strictly confidential, confidential, internal, public – 14 THE SUPPORT: PARTNERING WITH TELEKOM TOPAPPS CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS
- 15. 4/26/2013– strictly confidential, confidential, internal, public – 15 WHAT TOPAPPS IS RECOMMENDATIO N PROGRAMME BY DT IN EUROPE. TOPAPPS PRESENTS HAND- PICKED QUALITY APPS TO TELEKOM USERS SINCE 2009. Image: DT, TopApps Icon
- 16. 4/26/2013– strictly confidential, confidential, internal, public – 16 WHY WE DO IT APP STORES ARE JUNGLES. TOPAPPS PROVIDES GUIDANCE AND HELPS DISCOVER THE PEARLS. WE FOCUS ON QUALITY APPS WITH SUSTAINABLE VALUE TO INCREASE LOYALTY. Image: DT, TopApps Android native
- 17. 4/26/2013– strictly confidential, confidential, internal, public – 17 WHAT WE DO RELEASE- SCREENING, PROFESSIONAL APP SELECTION & REVIEW. PROMOTION IN TOPAPPS APPS, SMS, SOCIAL, PRINT & SHOPS. GOOGLE PLAY SHELF AND BILLING. Image: DT, Google Play Shelf
- 18. 4/26/2013– strictly confidential, confidential, internal, public – 18 HOW WE PARTNER WITH MORE THAN 100 DEVS/YEAR AT EYE-LEVEL. BETA- TESTS, MENTORING, APP PROMOTION. IN RETURN, WE SEEK EXCLUSIVE BENEFITS FOR OUR USERS. Image: DT, VIP-Apps Visual
- 19. 4/26/2013– strictly confidential, confidential, internal, public – 19 WHY YOU SHOULD BEST PRACTICE FROM OVER 130 OWN APPS AND MORE THAN 300 PARTNERSHIPS. MASSIVE REACH. HIGH-VALUE USERS. PROMOTION BY A TRUSTED BRAND. A RELIABLE PARTNER.
- 20. THANK YOU! GET IN TOUCH: topapps@telekom.de http://partner.topapps.de