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Telkos suck!?




Herbert Schmid
What do you
(really) think of telcos?
Using odd standards !
Using web standards


Official SDK‘s                                                     Code examples
                                                                   on github:




                                                                  https://github.com/BlueVia/BlueVia/tree/master/examples




 All the logos above are the property of their respective owner
Greedy!
Sharing!

20% of incoming SMS / MMS traffic


10% of outgoing SMS / MMS traffic


50% of advertising revenue


70% of app sales


70% of subscription payments


e.g. UK > 80% and Germany > 70%
A new revenue source for developers



                Application      In-App                         NEW
                  Sales         Payments


Subscriptions                                     Revenue Share
                                                     for Network
                                                  Operator services
                                Freemium
                              (premium features
                Advertising
                                  via in-app
                                  payments)
Fragmented!
One platform for all countries
                  Developer




Customers   Customers    Customers      Customers
      Customers    Customers   Customers

   ~ 200 Mio Users already integrated
Unified ?
WAC – one cross operator API
Not (really) interested in developers !!
Creating shared knowledge!




              Offered by BlueVia
                                                       Contributed                             Sponsored


                                                                                  Free Ads




                                  Found member
                                                                                Planned



http://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884
http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf
http://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf
Country reports on bluevia.com
What do you think?




     STILL       ?
What do telcos add to (my)
  App Development?
Payment (via WAC)
Russian payment Roulette
Virtual goods - Dating
Virtual goods - Fashion
Using the Context API
Text Deck Pro / SMS API
Car sharing App / SMS MT
Fleet Management / LBS
Want to test it?
1. Try the API console to familiarise with REST calls

2. use the sandbox to simulate error conditionsc
    Just use the sandbox URLs:

    https://api.bluevia.com/services/REST/SMS_Sandbox/...
    https://api.bluevia.com/services/REST/MMS_Sandbox/...


3. run your app under real conditions in testing mode
    Use the following test URL:
    https://bluevia.com/test-apps/authorise

    Get monthly credits for:
    - Sending SMS/MMS to your app (MO)
    - Sending SMS/MMS from your app (MT)
So everything is hunky dory?

       We don’t have API ubiquity in all countries
              OAuth 1.0 is problematic

The „Customer pays / Revenue Share“ model is not simple

          BlueVia only supports O2 customers



 We are in Public Beta - We need your Feedback -
      We continuously improve the platform
Let’s give it a try!

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blue via

  • 2. What do you (really) think of telcos?
  • 3.
  • 5. Using web standards Official SDK‘s Code examples on github: https://github.com/BlueVia/BlueVia/tree/master/examples All the logos above are the property of their respective owner
  • 7. Sharing! 20% of incoming SMS / MMS traffic 10% of outgoing SMS / MMS traffic 50% of advertising revenue 70% of app sales 70% of subscription payments e.g. UK > 80% and Germany > 70%
  • 8. A new revenue source for developers Application In-App NEW Sales Payments Subscriptions Revenue Share for Network Operator services Freemium (premium features Advertising via in-app payments)
  • 10. One platform for all countries Developer Customers Customers Customers Customers Customers Customers Customers ~ 200 Mio Users already integrated
  • 11. Unified ? WAC – one cross operator API
  • 12. Not (really) interested in developers !!
  • 13. Creating shared knowledge! Offered by BlueVia Contributed Sponsored Free Ads Found member Planned http://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884 http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf http://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf
  • 14. Country reports on bluevia.com
  • 15.
  • 16.
  • 17. What do you think? STILL ?
  • 18. What do telcos add to (my) App Development?
  • 21. Virtual goods - Dating
  • 22. Virtual goods - Fashion
  • 24. Text Deck Pro / SMS API
  • 25. Car sharing App / SMS MT
  • 27. Want to test it? 1. Try the API console to familiarise with REST calls 2. use the sandbox to simulate error conditionsc Just use the sandbox URLs: https://api.bluevia.com/services/REST/SMS_Sandbox/... https://api.bluevia.com/services/REST/MMS_Sandbox/... 3. run your app under real conditions in testing mode Use the following test URL: https://bluevia.com/test-apps/authorise Get monthly credits for: - Sending SMS/MMS to your app (MO) - Sending SMS/MMS from your app (MT)
  • 28. So everything is hunky dory? We don’t have API ubiquity in all countries OAuth 1.0 is problematic The „Customer pays / Revenue Share“ model is not simple BlueVia only supports O2 customers We are in Public Beta - We need your Feedback - We continuously improve the platform
  • 29. Let’s give it a try!