Technology and Social Marketing can go a long way in achieving universal health rights by increasing availability, accessibility and acceptability of healthcare.
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Innovation and marketing for universal health rights
1. Innovation and Marketing for
Universal Health Rights
Dr. Neelesh Bhandari
MBBS (AFMC), MD (Path);
PGP Human Rights
CEO: Digital MedCom Solutions
Chief Mentor: Society for Knowledge and Health
2. Innovation and Marketing for
Innovation and Marketing for
Universal Health Rights
Universal Health Rights
Dr. Neelesh Bhandari
Dr. Neelesh Bhandari
3. Getting Up-To-Date
• India Spends about 1.5% of GDP on Health
• Health is an implied fundamental human right
in India
• Focus Shift from Infectious to Chronic
Diseases now
7. Towards Health Rights
Social Marketing
• Use Proven Marketing Theories Applied To
Our Cause to reach critical mass
Innovation
• Use Technology Enabled Solutions at Point of
Care with Patients
9. Technology and Innovation
• Increased Means of communications
• Better ways to reach more people
• Abundance of single and multiple use devices
like mobile smart-phones
10. Some Examples
• Telemedicine Supported Eye care in NE and
south India
• e-Mamta Tracking Systems
• Medical chat rooms by Kerala Government
• National Health Portal by GOI
• User Defined Health Care at PCMS, Bhopal
• Mobile Vaani Projects
• Telemedicine project: AIIMS + Afghanistan
11. Summary
• Technology is a great equalizer
• Healthcare administrators should make good
use of technology, esp. mobile phones
• Be Innovative and you can serve more and
more people with limited resources
12. History of health rights
• WHO constitution (1948) aims to make highest attainable
standard of health as one of the fundamental rights of every
human being (without distinction).
• Article 12 of The International Covenant on Economic, Social
and Cultural Rights (1966) was the first document to outline
steps which need to be taken to realize Right to Health.
•In May 2000, The Committee on Economic , Social and Cultural
Rights adopted a general comment (no. 14) on Right to Health.
13. Innovation and Marketing for Universal Health Rights
Dr. Neelesh Bhandari
CEO: Digital MedCom Solutions
Chief Mentor: Society for Knowledge and Health
Email: drneelesh@digmed.in
Hinweis der Redaktion
My Name is Neelesh
Qs we will answer
Do we or do we not Have health rights in India?
How are we achieving Universal Health Rights?
Can larger countries learn from our experiences?
We need to make use of changing social scenario to increase availability and accessibility to healthcare. Our methods should be acceptable to the public. There should be no compromise in quality. This is called the Rights Based Approach to Health.
This is the maternal Mortality in various Indian states. It is falling all over the country. Mothers now know they need to go to hospital to deliver and that it’s a completely free service and all expenses are reimbursed by the govt for institutional deliveries. (JSY)
Similarly IMR is also falling. We saw amazing drop in IMR after introduction of the ORS and telling people how to use it. Campaigns' like Pulse Polio did wonderful work in India with eradication of the diseases in India.