This is a presentation that I put together when I was interviewing for the position of Director Of Product Management at Enlogic Systems.
It must have been pretty good, because I got the job!
If YOU would like to offer me a job, feel free to get in touch with me via LinkedIn at:
http://www.linkedin.com/in/drjimanderson
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Power Distribution Unit (PDU) Manufacturing Company Product Management Overview
1. Secrets For Success In The
Data Center Power Distribution & Monitoring Industry
2. Market Characteristics
Intelligent PDU Sales
Complete
Specialist
• Market 5-year growth rate: 13.7%
• Market for intelligent PDUs will grow 2x as fast as market for non-intelligent PDUs
• APC by Schneider Electric, Server Technology and Emerson own 40.5% of market
Market Size:
$1B
3. Who Plays In This Market?
Complete
Solution Providers
Rack PDU
Specialists
Core
business is
Intelligent
Rack PDUs
Regional
Companies that
focus on non-
intelligent
products
Source: IMS Research: The World Market for Rack Power Distribution Units – 2012 Edition
4. Where Are The Customers?
Data Center Locations
1. London – 81
2. Netherlands - 54
3. Antwerpen – 34
4. Paris – 33
5. Frankfurt – 29
6. Dusseldof – 16
7. Vienna – 15
8. Hamburg – 12
9. Madrid – 12
10. Lisbon -12
5. What Do Customers Want?
• The ability to protect equipment from spikes,
electrical noises, and phase imbalances and
thereby, ensure power supply of higher quality
• With the increase in server density, rack
vendors are also expected to focus on
simplifying cable management and design
systems to accommodate deeper server
versions.
6. Role Of Product Mgmt @ enLogic
1. Communication
2. Solution Development
3. Product(s)
4. Partners
5. Sales
6. Competition
7. Pricing
7. enLogic’s Product Goals For 2013
1. Deal with the #1 threat to the company
2. Create a compelling USP
3. Product awareness
4. Create a memorable company story
5. Create a product roadmap
12. Product Roadmap
1. Combine thermal management with
intelligent PDU.
2. Boost data center energy efficiency.
3. Increase management control
(allocate costs).
4. High-power 400V models to support the
power requirements of data center racks
with high-density equipment.
13. How Big Can We Grow?
• $500,000,000 Intelligent PDU market
– 1% = $5,000,000
– 5% = $10,000,000
– 10% = $50,000,000