Extract from book "Built to Last: Successful Habits of Visionary Companies"

1. Myths and Truths about Visionary Companies

2. More than Profits: Core Ideology

3. Preserve the Core AND Stimulate Progress
Big, Hairy, Audacious Goals (BHAGs)
Cult-like Cultures

4. Try a Lot of Stuff and Keep What Works
Home-Grown Management
Good Enough Never Is
The End of the Beginning
Epilogue