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Mobile Internet Trends 2009
- 1. TURIN – May 25, 2009 Produced by movylo.com www.movylo.com
- 2. • 61% of the world's population owns a mobile phone (4mld and 100 million people) (source: United Nations 2009) • 92% of young people worldwide have a mobile (source: United Nations 2009) • Number of SIM in Europe: 152% (source: EU report, March 08) • Just in Italy, the number of young who use advanced features on their mobile are 72.5% www.movylo.com
- 3. • The mobile penetration rate in the UAE now stands at 193%, according to figures released by the country’s telecoms regulator. The figure is up from 182% in September last year, and it suggests that the UAE has the highest mobile penetration rate in the Middle East. (source : itp.net may 12, 2009) www.movylo.com
- 5. Source: David Kelly PhD research in Information System 2008 The iPhone has increased mobile internet consumption by a factor of 13 times www.movylo.com
- 6. The US mobile Internet audience (over the age of 13) is about evenly split between those over the age of 35 (48 percent) and those under the age of 35 (52 percent). Additionally, there are approximately as many teenagers using the mobile Internet as there are persons over the age of 55 (5.1 million persons age 13–17 and 4.4 million persons 55 and older). Source: Nielsenmobile.com 2008 www.movylo.com
- 7. • The audience was still slightly more male than female—56% of Mobile Internet users are male and 44% are female. • The male bias of mobile Internet use is consistent across markets and is most pronounced in Germany, where 75% of mobile Internet users are male. Source: Nielsenmobile.com 2008 www.movylo.com
- 8. • In general, Internet users in European markets is inclinated more male than those in the US: 66% of mobile Internet users in the UK and Spain are male while in France and Italy they are 63% . In Brazil, Russia, India and China, as well, males are more likely than females to browse the mobile Internet. Source: Nielsenmobile.com 2008 www.movylo.com
- 9. • The mobile Internet audience is not, as some expect, overly concentrated in high-income households, either. • While 24 percent of all mobile Internet users have household incomes of $100,000 or more, approximately the same portion of mobile Internet users have a household income of under $50,000 (26 percent). Source: Nielsenmobile.com 2008 www.movylo.com
- 10. Growth of UK Mobile Internet and PC-based Internet:2008 Unique Audience (millions) Unique Audience % Growth Source: Nielsen Online. E.g. from Q2 – Q3 the number of Britons active on Mobile Internet increased by 25% from 5.8 to 7.3 million www.movylo.com
- 11. 15+ UK Unique Audience Composition for Mobile Internet and PC-based Internet Source: Nielsen Online, Q3 2008. E.g. 16% of Britons aged 15+ active on PC-based Internet are aged 15-24 years old www.movylo.com
- 12. Unique Audience size figures (to go with % figures in main part of release). Audience Composition (millions) for Mobile and PC- based Internet E.g. on average 1.8 million Britons aged 15-24 accessed the mobile Internet each month in Q3, 2008 Mobile ‘PC-based Age Group Internet Internet’ 15 - 24 1.8 5.1 25 - 34 1.9 6.8 35 - 44 1.6 7.2 45 - 54 1.0 5.8 55+ 0.9 7.2 Source: Nielsen Online, UK, Q3 2008. www.movylo.com
- 13. Internet Usage Habits among Smartphone Subscribers in Europe Percent of Subscribers Internet Service Accessed via Phone iPhone Smartphone Market Any news of information via browser 84.8% 58.2% 13.1% Accessed web search 58.6% 37.0% 6.1% Watched any mobile TV and/or video 30.9% 14.2% 4.6% Accessed a social networking site or blog 49.7% 19.4% 4.2% Listened to music on mobile phone 74.1% 27.9% 6.7% Source: comScore M:Metrics, MobiLens www.movylo.com
- 14. Most Popular UK Mobile Internet Sites and corresponding PC-based Internet figures (% Reach) E.g. on average 24% of Britons active on Mobile Internet visited BBC News through their mobile phone each month in Q3, 2008. Source: Nielsen Online, UK, Q3 2008. www.movylo.com
- 15. • While carrier portals (also referred to as ―decks‖) provide users with links to specific websites, most mobile Internet users actively seek out websites to visit. • 40 percent of mobile Internet users say they find the sites through search engines, 22 percent say they type in the URL directly (underscoring the importance of mobile optimized or redirected sites) and 18 percent say they find the sites Source: Nielsen Online, September 08 www.movylo.com
- 16. • On the mobile Internet, categories such as search, news, weather and sports perform well, as expected, but emerging mobile categories such as social networking and banking are attracting sizeable and growing audiences. • Portals, with brands such as Yahoo! and Google, were the most popular category of mobile websites as of May 2008. www.movylo.com
- 17. • 36 million unique mobile Internet users (89 percent of the mobile Internet audience) accessed portals over the mobile Internet. • Email is the next most visited category with 26 million unique users in May 2008 (65 percent of the mobile Internet audience). www.movylo.com
- 18. DIGITAL CONTENTS • Digital content is any content that may be distributed on digital media and transported by communications networks • In the future digital contents will be 90% of total contents • Digital contents are videos, applications, wallpapers, ringtones, photos, games, widgets, texts, MMS, mobile tv, communities, voip, p2p….. www.movylo.com
- 19. MOBILE COMMERCE Source: OPA Europe Through content received via Mobile such as alerts or warnings you are involved into M-commerce www.movylo.com
- 20. Source: OPA Europe Mobile advertising drives visits to sites and shops, and increases the desire for product information www.movylo.com
- 21. Users want to receive mobile advertising in exchange for free access to mobile content favorites Source: OPA Europe Source: OPA Europe www.movylo.com
- 22. Cos’è ? TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE Just go to www.movylo.com MOVYLO is a mobile CMS that allows you to create and to publish, in few minutes, your mobile site suitable with all mobile phones www.movylo.com