1. What types of magazine and target audience has IPC been associated with over
the years?
The IPC throughout the years has been associated with many different magazines, from
the 1800’s alone it has been linked with:
Horse & Hound
Shooting Times
Yachting World
Amateur Gardening
Cycling Weekly
Amateur Photographer
The Railway Magazine
As for the target audiences from the begin of IPC it began targeting middle aged men,
from the 1800’s it has been associated with targeting people with an interest in a wide
variety of sports, cultural interests and photography. From this is it is evident that the
IPC have been targeting middle classed men because the magazines above are mainly
associated with only be viewed and participated by males and the reason it is middle
class is because these sports are viewed as only beginning watch by a fairly wealthy
audience.

2. Then in the new century many more different and new titles became apart with the IPC
media and from the 1900’s to 1960’s it collaborated with:
Yachting Monthly
Motor Boat
Woman’s Weekly
Golf Monthly
Woman & Home
Woman’s Own
Woman
Angler’s Mail
This wide variety of magazine shows that IPC has been associated and also presents
who the IPC target audience is as well. It is clear that the IPC has continued to target
audiences with an interest in sports through the use of various sports magazines such
as ‘Golf Monthly, Yachting Monthly, Anglers Mail and Motor Boat. IPC has also chooses
to target woman which is apparent through the use of women magazines such as
‘Woman, Women’s Own and Women & Home.’
Then from the 1970’s to the 2000’s IPC continued to grow collaborated with more titles
such as:
Sporting Gun
Motor Caravan
Wedding & Home
Country Homes & Interiors
Classic Boats
Motor Boats Monthly
Practical Parenting
Bird Keeper

3. From this it is clear the list above that the IPC has continued to focus on two on its main
target audiences which middle aged men and middle aged women but has increased the
amount of titles it has been associated with there having a greater target audience
which will lead to most magazine be sold to the audience.
Why might IPC be an appropriate publisher for a new magazine?
IPC would be an appropriate publisher for a new magazine as throughout the years they
have targeted many different target audiences so they clearly know how to target a
particular audience. An example of this is “Golf Monthly” and “Woman” these are two
different target audiences one focusing on middle aged man and other aiming on middle
aged women, so from this it is clear that IPC have the required expertise and this is also
evident as they have a vast experience in the publishing business as they have been
launching magazines since 1853.
What sorts of genres of music/types of magazines might they be likely to publish?
If IPC were to publish a magazine revolving music they would most likely to chose a
genre that has a clear target audience for example ‘Music’ this magazine deals with the
classical music genre, the reason IPC would be likely to publish this magazine as the
target audience is easy to appeal as they are not as big as other genres of music which is
another reason why the IPC might like to publish this magazine as from past and
present experience they tend to publish magazines with a small audience percentage
which is evident from magazines they have published such as ‘Yachting Monthly’ and
‘Motor Boat’

4. Why might alternative publishers like Bauer be appropriate?
Bauer would be another alternative publisher as it too has a long history in the
publishing business spanning from 1875 to the present and sell a 38 million magazines
weekly which shows that they have experience in publishing and that their magazines
are successfully and that they know how to appeal their target audience to purchase the
magazine. Bauer targets a range of different target audiences and owns various
magazines including ‘FHM, Heat and Grazia.’ FHM is the biggest lifestyle magazine in the
UK and is aimed at young male adults and middle aged men. Heat is a magazine which
focuses on celebrity news, gossip and fashion whose main target audience is young
female adults but also has audiences such as middle aged women and young teenagers.
Grazia is an Italian magazine also focusing on celebrity news and gossip and has the
similar audiences as heat magazine. From these magazines it shows that Bauer is a
successful publishing company as these are very well known and popular magazines
that the target audience have a high demand for, this also shows that they have the
knowledge on the different techniques on how to lure their target audience towards the
magazine and persuade them to purchase which is why I feel that Bauer would be an
appropriate alternative publisher.