1. Red Magazine:
Red magazine uses many media devices to make the target audience what to buy the
magazine, it does this by using techniques which not only make the public aware of who the
target audience is but it also makes the magazine eye catching which entices the public to
buy it.
One thing I found interesting about this magazine was the way that the magazine’s layout
was constructed, I say this because the text, colour and images blend together so well that it
immediately catches your eye, this would useful because if the magazine was being sold in a
shop along with other magazines it has the affect of grabbling the public’s eye and this is
why I feel it will appeal to the target audience.
An additional reason why I feel the colour used in this magazine is good is because when the
public see it is immediately clear who the magazine is aimed at as it has bright and famine
colours which will obviously attract a female target audience. Furthermore, another way
that the magazine makes the magazine appeal to the target audience is the model and how
she is displayed on the magazine. The model is important for two reasons firstly, when the
public see the well known celebrity on the front cover of the magazine they will immediately
think that it is a good magazine because of the fact that she is on it and they will therefore
buy it, the second reason is because she is the age at which this magazine is for so it also
shows who the magazine target audience is aimed so when people she it they will think they
can relate to her because they are the same age and this will prompt them to buy the
magazine.
Moreover, another way which the magazine appeals to the target audience is the lures that
appear on the front page of the magazine, the positioning, colour and font of the text make
it stand out clearly from everything else on the magazine this is done for a specific purpose
because the lures say things such as ‘Spring clean your finances’ and ’20 surprising ways to
lose weight ’ when the public see this they will immediately believe it and want to buy it
and although it may not be exactly true the public will believe it because of the fact that the
celebrity is on it which will assure them that the magazine is true and genuine, by doing this
the magazine is using emotional manipulation to entice the public to buy it but it also gives
the public an insight into who the magazine is aiming at. Another way which the lures are
used to appeal to the target audience is because they offer advice such as ‘143 ideas on how
to wake up your make-up’ and ‘How to wear the new wedges, jackets and prints.’ The way in
which the context is displayed is very cleverly because it portrays a friendly approach which
will convince the consumer to buy it as it is giving off a friendly and welcoming vibe.

2. Furthermore, another way that the magazine urges the target audience to buy it is because it offers
the reader an insight into the life of the celebrity and because she is someone who the target
audience can relate they will feel that they need to buy it so they can have a more glamorous and
exciting lifestyle. The colour of the text is interesting because it is placed on top of a lighter colour
which will give it more of an eye catching and visual effect. In addition because the magazine is
clearly appealing to a more mature woman it offers solutions to problems they may be facing and it
also offers advice within their routine and also on things they might enjoy such as ‘Fashion,
shopping, beauty, health and homes’ When the target audience see the text it will immediately draw
them to buy the magazine as it appeals to them and their daily life.
To conclude, I feel that this magazine uses a variety of media techniques to appeal the target
audience to buy it which go from the model used to emotional manipulation and advice on their day
to day life and I think that the main reason the target audience buy this magazine is because it offers
information of their celebrity idols and it gives advice on how to relax and have a good and exciting
lifestyle