SXSW 2016 - The Future of Open Source Content Management

•

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Today, it’s more vital than ever to be able to personalize customer engagement, deliver rich and compelling digital experiences, and respond faster to ever-changing market needs. Trends like user experience management, multi-channel publishing, IoT and IT systems consolidation additionally have a great impact on the future of content management. Finally, content management itself evolved to a key ingredient for any digital transformation strategy.

Software

Consistent DataAggregated from multiple sources

Consistent DataAggregated from multiple sources
 Erp
 Crm
 Commerce
 Social

Third party
 Media Assets
 Business Data

Consistent DataAggregated from multiple sources
Products
Digital
Assets
Transactional
Data
Customer
Data
User-generated
Content
Web-Copy
& Content Structured
Data
Free-form
Data
Binary assets
& Documents
Millions of
Datasets
Relations
Aggregations
Real-Time
 


Consistent Data
Aggregated from multiple sources
Single Point of (data) truth
for deliversing user experiences

Omni-ChannelDeliver experiences across all channels

Omni-ChannelDeliver experiences across all channels
Desktop
Social
Internet
of Things
Data
Feeds
Tv &
Digital
Signage
Mobile
& App
Web-to-Print POS



Omni-Channel
Deliver experiences across all channels
Single-Source
publishing
Multi-Channel
publishing

 

Consumers
Agencies,
Integrators
& Developers

 

SEO & SEM
Marketing
Automation
Analytics
Targeting


 


Agencies,
Integrators
& Developers

Framework
Driven
RAD

 


Security
Performance
Inter-
operability


 



Solution
vs.
Product


License
Topics
Intellectual
property

 





API
driven
Framework
approach

Coincidence?Fritz and Elsa don‘t think so.

INTEGRATION TRANSFORMATION
CONSOLIDATION
DIFFERENTIATION
AUTOMATION

INTEGRATION
SERVICE-ORIENTED
ARCHITECTURE
API-DRIVEN
APPROACH
CONTENT AS A
SERVICE („CAAS“)
HYPER-CONNECTED

AUTOMATION
PERSONALIZATION &
CONTENT TARGETING
SINGLE-SOURCE
PUBLISHING
CONTEXTUAL
CONTENT
CONTENT
COMMERCE
COMMERCE
COMMUNITYCONTENT

DIGITAL ASSET
MANAGEMENT
PRODUCT
INFORMATION
MANAGEMENT
WEB CONTENT
MANAGEMENT E-COMMERCE
ONLINE-SHOP
MORE COMPONENTS = HETEROGENIOUS IT
THINGS BREAK MORE EASILY
TIME-TO-MARKET IS BAD
QA = SUCKS

CMS
PIM
DAM
ERP
BI
CRM
OM
BASE
PRODUCT
DATA
ORDER
MANAGEMENT
DATA
CUSTOMER
DATA
BUSINESS
INTELLIGENCE
DATA
SHOP
B2B
B2C
INT.
SEARCH
CART
CHECKOUT
MARKETING
PRICES
PRESENTATION
AVAILABILITIY
PRODUCT FINDER
WEB-TO-PRINT
CONFIGURATOR
DATA FEEDS
SALES PORTALS
MANUALS
CONSISTENT
PRODUCT DATA
DIGITAL
ASSETS
DIGITAL CONTENT
(INCL. UGC)
REVIEWS &
USER GENERATED
CONTENT
INTERACTIVE
PRODUCT
PRESENTATION
DOWNLOADS
RECOMMENDATION SYSTEM
MANUALS
COMMUNITY
NEWSLETTER
MAIL
MARKETING AUTOMATION &
E-Mail-MARKETING

DIFFERENTIATION
BLOG ENGINE
USER EXPERIENCE
PLATFORM
AGENCIES, DEVELOPERS,
INTEGRATORS
ORIENTATION WISE
CUSTOMER WISE
END CUSTOMERS,
CMS USERS

TRANSFORMATION
OPEN-SOURCE CONTENT-MANAGEMENT ENABLES
IT
MARKETING
SALES




ESSENTIAL TOOL DURING THE CUSTOMER JOURNEY!

MULTI-DOMAIN
PERSONALIZED
EXPERIENCES
HYPER-CONNECTED





MULTI-DOMAIN
PERSONALIZED
EXPERIENCES
HYPER-CONNECTED



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Complex customer
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SXSW 2016 - The Future of Open Source Content Management

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SXSW 2016 - The Future of Open Source Content Management

10.

11.

12. Consistent DataAggregated from multiple sources

13. Consistent DataAggregated from multiple sources  Erp  Crm  Commerce  Social  Third party  Media Assets  Business Data

14. Consistent DataAggregated from multiple sources Products Digital Assets Transactional Data Customer Data User-generated Content Web-Copy & Content Structured Data Free-form Data Binary assets & Documents Millions of Datasets Relations Aggregations Real-Time   

15. Consistent Data Aggregated from multiple sources Single Point of (data) truth for deliversing user experiences

16. Omni-ChannelDeliver experiences across all channels

17. Omni-ChannelDeliver experiences across all channels Desktop Social Internet of Things Data Feeds Tv & Digital Signage Mobile & App Web-to-Print POS  

18. Omni-Channel Deliver experiences across all channels Single-Source publishing Multi-Channel publishing

19.    Consumers Agencies, Integrators & Developers

20.    SEO & SEM Marketing Automation Analytics Targeting 

21.     Agencies, Integrators & Developers  Framework Driven RAD

22.     Security Performance Inter- operability 

23.      Solution vs. Product   License Topics Intellectual property

24.        API driven Framework approach

25. Coincidence?Fritz and Elsa don‘t think so.

26.

27. INTEGRATION TRANSFORMATION CONSOLIDATION DIFFERENTIATION AUTOMATION

28. INTEGRATION SERVICE-ORIENTED ARCHITECTURE API-DRIVEN APPROACH CONTENT AS A SERVICE („CAAS“) HYPER-CONNECTED

29. AUTOMATION PERSONALIZATION & CONTENT TARGETING SINGLE-SOURCE PUBLISHING CONTEXTUAL CONTENT CONTENT COMMERCE COMMERCE COMMUNITYCONTENT

30. CONSOLIDATION

31. DIGITAL ASSET MANAGEMENT PRODUCT INFORMATION MANAGEMENT WEB CONTENT MANAGEMENT E-COMMERCE ONLINE-SHOP MORE COMPONENTS = HETEROGENIOUS IT THINGS BREAK MORE EASILY TIME-TO-MARKET IS BAD QA = SUCKS

32. CMS PIM DAM ERP BI CRM OM BASE PRODUCT DATA ORDER MANAGEMENT DATA CUSTOMER DATA BUSINESS INTELLIGENCE DATA SHOP B2B B2C INT. SEARCH CART CHECKOUT MARKETING PRICES PRESENTATION AVAILABILITIY PRODUCT FINDER WEB-TO-PRINT CONFIGURATOR DATA FEEDS SALES PORTALS MANUALS CONSISTENT PRODUCT DATA DIGITAL ASSETS DIGITAL CONTENT (INCL. UGC) REVIEWS & USER GENERATED CONTENT INTERACTIVE PRODUCT PRESENTATION DOWNLOADS RECOMMENDATION SYSTEM MANUALS COMMUNITY NEWSLETTER MAIL MARKETING AUTOMATION & E-Mail-MARKETING

33. DIFFERENTIATION BLOG ENGINE USER EXPERIENCE PLATFORM AGENCIES, DEVELOPERS, INTEGRATORS ORIENTATION WISE CUSTOMER WISE END CUSTOMERS, CMS USERS

34. TRANSFORMATION OPEN-SOURCE CONTENT-MANAGEMENT ENABLES IT MARKETING SALES   

35.

36. ESSENTIAL TOOL DURING THE CUSTOMER JOURNEY!

37.

38. MULTI-DOMAIN PERSONALIZED EXPERIENCES HYPER-CONNECTED    

39. MULTI-DOMAIN PERSONALIZED EXPERIENCES HYPER-CONNECTED      Complex customer requirements CMS FRAMEWORKS CMS PRODUCTS Agencies, Integrators & Developers

SXSW 2016 - The Future of Open Source Content Management

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