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CREATE
METHODS

• Synthesis    from inspiration to ideation, from hearing stories to strategic directions

• Brainstorming      to thinking expansively and without constraints

 • 100   ideas lead to a good idea

• Prototyping     is the process of making ideas real and tangible in order to think, to
 refine, to iterate ideas very quickly

 •   Feedbacks inspires further iterations to make solutions more compelling
BRAINSTORMING
Defer judgment
Encourage wild ideas
One conversation at a time
Build on other people's ideas
Be visual - use words and pictures
Go for quantity - the more ideas the better
Stay focus
TEAM NAME OR 花名
CHARACTER MAPPING


• Exceptthe representative user, please
 generate other target users to think
 about the range of user characters

• Group    work/ one user per participants
SCENARIO BRAINSTORMING I


• Usingscenario brainstorming sketches
 (情境腦⼒力激盪圖) to develop details
 about the relationships between user
 and product and additional functions

• Example: theshopping process and
 related CI & KI of TAO(陶美惠)
SCENARIO BRAINSTORMING II
EVENT FLOW


• Using 5W1H to thank about Event
 Situation & Flow Chart

• Try
    to generate a serial process of an
 event

• Group   work/ one user per participants


                                            37
STORYBOARD I
            Each slot of flow chart could be a storyboard
Please generate 10 storyboards where we can see event sketches, and
                           related CI & KI
             PLEASE USE PHOTOS OF REAL PEOPLE




            Scenario Design Process                                   41
STORYBOARD II


• All
    the storyboards of the targets users
 together could help us to think about
 the details and different dimensions of
 the idea

• Different
          storyboards verify the
 necessary of the idea as well.
P.O.I.N.T NARROWING

• Problem

• Obstacles

• Insights

• Needs:  thinking about users’ needs by character mapping, situation brainstorming,
 event flow, storyboards,

• Themes
NEXT WEEK


•1   Character Mapping with 5~6 persona for the team

•1   Scenario Brainstorming for each persona for individual

•1   Event Flow for each persona for individual

•3   ~ 10 Storyboard each persona for individual
MID-TERM PRESENTATION

• 10   minutes                            • Character   Mapping

• Team   Name and Members                 • Personas

• Design Theme                            • 10 Most important Storyboards,
                                           selected from 50~60 storyboards,
• Problems, based   on real users          including problems and solutions
• Patterns, based
                on the insights of your
 observation and interviews

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Create

  • 2. METHODS • Synthesis from inspiration to ideation, from hearing stories to strategic directions • Brainstorming to thinking expansively and without constraints • 100 ideas lead to a good idea • Prototyping is the process of making ideas real and tangible in order to think, to refine, to iterate ideas very quickly • Feedbacks inspires further iterations to make solutions more compelling
  • 4. Defer judgment Encourage wild ideas One conversation at a time Build on other people's ideas Be visual - use words and pictures Go for quantity - the more ideas the better Stay focus
  • 5. TEAM NAME OR 花名
  • 6. CHARACTER MAPPING • Exceptthe representative user, please generate other target users to think about the range of user characters • Group work/ one user per participants
  • 7. SCENARIO BRAINSTORMING I • Usingscenario brainstorming sketches (情境腦⼒力激盪圖) to develop details about the relationships between user and product and additional functions • Example: theshopping process and related CI & KI of TAO(陶美惠)
  • 9. EVENT FLOW • Using 5W1H to thank about Event Situation & Flow Chart • Try to generate a serial process of an event • Group work/ one user per participants 37
  • 10. STORYBOARD I Each slot of flow chart could be a storyboard Please generate 10 storyboards where we can see event sketches, and related CI & KI PLEASE USE PHOTOS OF REAL PEOPLE Scenario Design Process 41
  • 11. STORYBOARD II • All the storyboards of the targets users together could help us to think about the details and different dimensions of the idea • Different storyboards verify the necessary of the idea as well.
  • 12. P.O.I.N.T NARROWING • Problem • Obstacles • Insights • Needs: thinking about users’ needs by character mapping, situation brainstorming, event flow, storyboards, • Themes
  • 13. NEXT WEEK •1 Character Mapping with 5~6 persona for the team •1 Scenario Brainstorming for each persona for individual •1 Event Flow for each persona for individual •3 ~ 10 Storyboard each persona for individual
  • 14. MID-TERM PRESENTATION • 10 minutes • Character Mapping • Team Name and Members • Personas • Design Theme • 10 Most important Storyboards, selected from 50~60 storyboards, • Problems, based on real users including problems and solutions • Patterns, based on the insights of your observation and interviews