Chad Bryant and I speak to younger college students about the ins and outs of online networking, making connections and polishing your personal brand to increase career opportunities.
7. INTERNSHIPS
• Internships help you learn more from the inside
• Open doors to more job opportunities, even if they aren’t
at the company you’re interning at
-Chad - Follow publications like AdAge, industry thought leaders who help form opinions in the space -Be in tune with what is happening in your desired industry -Keep tabs of brands that you like. See what brands are doing inside of the social space -Feel free to critique brand practices...how would you do it better?
-Drew -It’s very hard to get an entry level job without some sort of real-world experience -Sometimes interning at one place doesn’t mean you’ll get a job there...but maybe open the door to something new elsewhere. -Ad/marketing industry is somewhat incestuous. Everybody knows everyone. Connections made via an internship could lead into an introduction to another gig -Pimp out Engauge internship -You better get one -ATL is tight knit, if you mess up at one internship, it could hurt you long term
-Segue and intro personal branding
Drew asks: -open the floor for discussion on what makes a brand Chad asks: -then ask how an individual could transform themselves into a brand
Chad -Where everything you do lives -Could be something as easy as an About.me page here. Also could be a blog or personal website (recommended)
Chad intro -As you study and analyze brands, form your own opinions and show them off somewhere -Being able to show a potential employer that you are a diligent student of the industry Drew speaks to his story -Could attract a potential employer without one realizing it (Drew’s Story)
Drew -Everything you do on social is the connective tissue for your personal brand -Should point back and be connected back to your hub
-Chad
-Chad
-Chad
Chad intro
Drew’s -Many job recruiters start at LinkedIn to fill positions -Optimize your profile to have keywords to match up with the job role you desire to be in
Chad -Get connected with professionals that share similar interests -learn -share insight -->you’re never too young to have your own valid opinion -avoid self promotion. let your insights do the talking for you
-Drew talks about this or else.
-Chad
Chad intro
Drew -Research company before going into the interview. -See who works there -Where do former employees go -See the competition and related companies. Compare on the fly
Chad
Chad
Drew -Read up on content shared by your networks -If you are connecting with prospect employers on LinkedIn, you’ll want to be caught up on what content that they find interesting and be able to speak to it
Drew
Drew - teach you how to avoid the fail whale
Chad -very hard to “interrupt” on Twitter -don’t auto-feed tweets -nobody wants to talk to a robot
Chad -What types of tweets are resonating with your followers? -Find a niche of expertise but stretch yourself on topics -Use free tools to optimize content and personal reach (crowdbooster, hootsuite, bufferapp)
Drew -nobody wants to talk to a robot; don’t only share industry articles. Share some about yourself too -recruiters don’t hire just talent, hire based on personality and culture as well. Show your personality on Twitter -Chad to speak to recommendations of his based on personality -Engauge hiring practice on culture
Drew -Where do you want to work? Which employees are active on Twitter? Chad -Chad speaks to stalking
Chad
Chad -RSS to Twitter feeds -Hitting the tweet button right after you read something....scarcity adds value -Buffer app good for sharing content sparingly
Chad -Shows a part of your personality that could turn off recruiters -Negative tweets about a brand could hurt you...what if you end up pitching them one day? Drew -Share DK’s story anonymously -If you share passive aggressive tweets, it can overlap into your career work. Like the next slide.
Drew -If you’re a community manager, watch where you tweet -Avoiding angry tweets entirely can help you avoid crappy situations such as this -Hide your Twitter application in your phone...make it very hard to get to
-Drew throws an alley oop to Chad
Chad slams it in FTW -Watch what you share and how you share it -Employers may not be asking for passwords....but they will check on your profile -Loops back to people don’t just hire talent but culture, personality and character as well
Chad -Based off this, what can you tell about Chad that you didn’t know about him yet
Drew -Same rules apply as on Twitter -Don’t be a dick.
Drew -You’ve spent all this time building up an online persona, it’s now time to let it come to life....in real life -Also a first impression starting ground. Meet people here that will eventually look you up later and see that you’re legitmate and authentic
Chad -Is there someone you want to meet from a certain company? -Who else is there? What conversation starters can you have in your arsenal before you even arrive. -What kind of event is it? How should you dress, bring with you etc?
Chad -Even if you are looking for a certain group at an event, stay engaged with who you’re talking to. You don’t know who that person knows or who they might be Drew -Drew’s Edelman story
Drew -When you collect business cards, do a little online stalking -Send follow up emails, tweets etc -Connect on LinkedIn by sending a personal message, not the “I’d like to connect with you on LI” generic ones