SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
US Grocery Retailer
Presented By:
Bhupender Singh
Gaurav Soni
Javed Sida
Pankaj Kumar
Rahul Jain
Shaunak Ponkshe
Shrihari Mitkari
Background
• 1916 started by John & Walter Wegmans as
a Wegmans food market
• Headquarter Gates ,New York
• Known for people centered values
• Known as a premium priced retailer
• USP- satisfy customer through employee
satisfaction
• Till 2012- got 15 times place in Fortune
Magazine’s100 best companies for work
• Slogan-”Everyday You Get our Best”
Product Line
• Beverages
• Grocery items
• Seafood items
• Bakery supplies
• Floral
• Pastries
• Restaurants
• Pharmacy
• Giftcards
• Dairy
• Personal care
• Cookware,Tableware,Accessories
Internal and Interactive Marketing
Employee Friendly
Flamboyant
Customer Experience
•
Employee
Friendly
Wegmans way  retail mgt.
Internal Marketing
Advantage of Wegmans store
• Extremely fresh food and good
variety of goods
• Variety of products
• Larger store area
• Specialty shops-400 different
varieties
• Stores within store
• Cross Merchandize
Flamboyant
Customer
service
Customer Service
Convenience customer
service
Checkout line which has
not too long
Offer helping hand for
wandering customers
Full service website
Gourmet cooking classes
Job
Specification
Career
Decisions
Development
Compensation
Bubble
Chart
Bubble System
Wagmans Way Strategy
• Consistent low price model
• Extremely high margin
• Relationship with partners
• Better forecasting and distribution
system
Wegmans And Walmart
Wagmans
• Using CLP model
• Employee first and
customer second
• Never compromise with
margin
• Huge product line
• More professional &
classier
Wallmart
• Using EDLP model
• Customer is the Boss
• Compromise with margin
• Limited product line
• As compare to Wegmans
less professional
SWOT Analysis
Strength
• Diversify product portfolio
• Recognition for standard
• Strong footfall in US market
Weakness
• Product recalls
• Limited geographical
concentration
Opportunity
• Growing organic food industry
• Growing opportunities in
etailing
Threat
• Highly competitive market
• Perishable goods
• Organized shoplifting
Wegmans way  retail mgt.

Weitere ähnliche Inhalte

Was ist angesagt?

Sales planw1 1
Sales planw1 1Sales planw1 1
Sales planw1 1janine0802
 
A project on business plan
A project on business planA project on business plan
A project on business planSumit Patel
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentationBassant Nabil
 
FOOD TRUCK PPT NEW
FOOD TRUCK PPT NEWFOOD TRUCK PPT NEW
FOOD TRUCK PPT NEWArchana Raja
 
BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"miramar serrion
 
Chaat ing marketing final1
Chaat ing marketing final1Chaat ing marketing final1
Chaat ing marketing final1Vishal D'souza
 
Mobile Restaurant
Mobile RestaurantMobile Restaurant
Mobile Restaurantsvijayen
 
BUSINESS PLAN
BUSINESS PLAN BUSINESS PLAN
BUSINESS PLAN nhelvillar
 
Albertsons & NAI Vendor meeting presentation 4 17 13
Albertsons & NAI Vendor meeting presentation 4 17 13Albertsons & NAI Vendor meeting presentation 4 17 13
Albertsons & NAI Vendor meeting presentation 4 17 13Albertson's LLC
 
Final portfolio
Final portfolioFinal portfolio
Final portfolios1170203
 
Amprithayna’s bakeshop
Amprithayna’s bakeshopAmprithayna’s bakeshop
Amprithayna’s bakeshopiamprincess
 
Food Truck Business Plan
Food Truck Business PlanFood Truck Business Plan
Food Truck Business PlanJunaid Amjad
 
Wellcome to food truck business
Wellcome to food truck businessWellcome to food truck business
Wellcome to food truck businessEmran Hosain
 
SARI-SARI STORE SEMINARS - Retail Relations For Consumer Products
SARI-SARI STORE SEMINARS - Retail Relations For Consumer ProductsSARI-SARI STORE SEMINARS - Retail Relations For Consumer Products
SARI-SARI STORE SEMINARS - Retail Relations For Consumer ProductsMagna Kultura Foundation
 
Feasibility Study- Bakery
Feasibility Study- BakeryFeasibility Study- Bakery
Feasibility Study- Bakerysakurashu28
 

Was ist angesagt? (20)

Sales planw1 1
Sales planw1 1Sales planw1 1
Sales planw1 1
 
Grocery store business plan | Entrepreneurship Business Idea | Grocery Store ...
Grocery store business plan | Entrepreneurship Business Idea | Grocery Store ...Grocery store business plan | Entrepreneurship Business Idea | Grocery Store ...
Grocery store business plan | Entrepreneurship Business Idea | Grocery Store ...
 
A project on business plan
A project on business planA project on business plan
A project on business plan
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
FOOD TRUCK PPT NEW
FOOD TRUCK PPT NEWFOOD TRUCK PPT NEW
FOOD TRUCK PPT NEW
 
BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"
 
Chaat ing marketing final1
Chaat ing marketing final1Chaat ing marketing final1
Chaat ing marketing final1
 
Mobile Restaurant
Mobile RestaurantMobile Restaurant
Mobile Restaurant
 
BUSINESS PLAN
BUSINESS PLAN BUSINESS PLAN
BUSINESS PLAN
 
Albertsons & NAI Vendor meeting presentation 4 17 13
Albertsons & NAI Vendor meeting presentation 4 17 13Albertsons & NAI Vendor meeting presentation 4 17 13
Albertsons & NAI Vendor meeting presentation 4 17 13
 
Final portfolio
Final portfolioFinal portfolio
Final portfolio
 
Amprithayna’s bakeshop
Amprithayna’s bakeshopAmprithayna’s bakeshop
Amprithayna’s bakeshop
 
Food For Profit Class
Food For Profit ClassFood For Profit Class
Food For Profit Class
 
Food Truck Business Plan
Food Truck Business PlanFood Truck Business Plan
Food Truck Business Plan
 
Wellcome to food truck business
Wellcome to food truck businessWellcome to food truck business
Wellcome to food truck business
 
QSR Columbia 2015
QSR Columbia 2015QSR Columbia 2015
QSR Columbia 2015
 
Bdp of food truck
Bdp of food truckBdp of food truck
Bdp of food truck
 
SARI-SARI STORE SEMINARS - Retail Relations For Consumer Products
SARI-SARI STORE SEMINARS - Retail Relations For Consumer ProductsSARI-SARI STORE SEMINARS - Retail Relations For Consumer Products
SARI-SARI STORE SEMINARS - Retail Relations For Consumer Products
 
Feasibility Study- Bakery
Feasibility Study- BakeryFeasibility Study- Bakery
Feasibility Study- Bakery
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
 

Andere mochten auch

8122424252 090708105717-phpapp02 (1)
8122424252 090708105717-phpapp02 (1)8122424252 090708105717-phpapp02 (1)
8122424252 090708105717-phpapp02 (1)vaughnmaharlika
 
tea market
tea markettea market
tea marketsidmba
 
Business plan _The Tea Arcade
Business plan _The Tea ArcadeBusiness plan _The Tea Arcade
Business plan _The Tea ArcadeJaved Sida
 
Tea marketing plan
Tea marketing planTea marketing plan
Tea marketing planAli Hadi
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningHimanshu Arora
 
12 Reasons Culture Eats Strategy for Lunch
12 Reasons Culture Eats Strategy for Lunch12 Reasons Culture Eats Strategy for Lunch
12 Reasons Culture Eats Strategy for LunchJoe Tye
 

Andere mochten auch (6)

8122424252 090708105717-phpapp02 (1)
8122424252 090708105717-phpapp02 (1)8122424252 090708105717-phpapp02 (1)
8122424252 090708105717-phpapp02 (1)
 
tea market
tea markettea market
tea market
 
Business plan _The Tea Arcade
Business plan _The Tea ArcadeBusiness plan _The Tea Arcade
Business plan _The Tea Arcade
 
Tea marketing plan
Tea marketing planTea marketing plan
Tea marketing plan
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and Positioning
 
12 Reasons Culture Eats Strategy for Lunch
12 Reasons Culture Eats Strategy for Lunch12 Reasons Culture Eats Strategy for Lunch
12 Reasons Culture Eats Strategy for Lunch
 

Ähnlich wie Wegmans way retail mgt.

Al's Almond Milk NYU Final presentation
Al's Almond Milk NYU Final presentationAl's Almond Milk NYU Final presentation
Al's Almond Milk NYU Final presentationStanford University
 
Marketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthurMarketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthurLocal Food
 
Retail Marketing Project : Store conceptualization
Retail Marketing Project : Store conceptualizationRetail Marketing Project : Store conceptualization
Retail Marketing Project : Store conceptualizationSuhasini Jain
 
Advance Marketing Management project
Advance Marketing Management projectAdvance Marketing Management project
Advance Marketing Management projectakshay_26
 
Analyzing of food retailers
Analyzing of food retailersAnalyzing of food retailers
Analyzing of food retailersSunit Mondal
 
Shan biryani masala product audit
Shan biryani masala product auditShan biryani masala product audit
Shan biryani masala product auditSubhamMalik
 
Hungry for Buns PowerPoint as of dec 7
Hungry for Buns PowerPoint as of dec 7Hungry for Buns PowerPoint as of dec 7
Hungry for Buns PowerPoint as of dec 7Tony Thanh Nguyen
 
Sugarcane Juice Stall
Sugarcane Juice StallSugarcane Juice Stall
Sugarcane Juice StallDBR777
 
Maacha bar columbia univ jan 2014
Maacha bar columbia univ jan 2014Maacha bar columbia univ jan 2014
Maacha bar columbia univ jan 2014Stanford University
 
PRESENTATION.pptx
PRESENTATION.pptxPRESENTATION.pptx
PRESENTATION.pptxklairharis
 
Mini audit presentation-hardy
Mini audit presentation-hardyMini audit presentation-hardy
Mini audit presentation-hardyHardy Ou
 
online restraunt ..buisness plan
online restraunt ..buisness planonline restraunt ..buisness plan
online restraunt ..buisness planAnirban Mazumdar
 
Primer on improving access to healthy food
Primer on improving access to healthy foodPrimer on improving access to healthy food
Primer on improving access to healthy foodRick Jacobus
 
Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Puja Dhar
 
The Remarkable Market Stall
The Remarkable Market StallThe Remarkable Market Stall
The Remarkable Market StallJamey Coughlin
 
Presentation1.pptx sohan hlwa copy
Presentation1.pptx sohan hlwa   copyPresentation1.pptx sohan hlwa   copy
Presentation1.pptx sohan hlwa copyTaimur Marwat
 
Innovative Business Idea----Spice on wheels
Innovative Business Idea----Spice on wheelsInnovative Business Idea----Spice on wheels
Innovative Business Idea----Spice on wheelsKanika Saini
 

Ähnlich wie Wegmans way retail mgt. (20)

Al's Almond Milk NYU Final presentation
Al's Almond Milk NYU Final presentationAl's Almond Milk NYU Final presentation
Al's Almond Milk NYU Final presentation
 
Marketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthurMarketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthur
 
Retail Marketing Project : Store conceptualization
Retail Marketing Project : Store conceptualizationRetail Marketing Project : Store conceptualization
Retail Marketing Project : Store conceptualization
 
Advance Marketing Management project
Advance Marketing Management projectAdvance Marketing Management project
Advance Marketing Management project
 
Analyzing of food retailers
Analyzing of food retailersAnalyzing of food retailers
Analyzing of food retailers
 
Shan biryani masala product audit
Shan biryani masala product auditShan biryani masala product audit
Shan biryani masala product audit
 
Madchef Bangladesh
Madchef BangladeshMadchef Bangladesh
Madchef Bangladesh
 
Hungry for Buns PowerPoint as of dec 7
Hungry for Buns PowerPoint as of dec 7Hungry for Buns PowerPoint as of dec 7
Hungry for Buns PowerPoint as of dec 7
 
Sugarcane Juice Stall
Sugarcane Juice StallSugarcane Juice Stall
Sugarcane Juice Stall
 
Maacha bar columbia univ jan 2014
Maacha bar columbia univ jan 2014Maacha bar columbia univ jan 2014
Maacha bar columbia univ jan 2014
 
PRESENTATION.pptx
PRESENTATION.pptxPRESENTATION.pptx
PRESENTATION.pptx
 
Mini audit presentation-hardy
Mini audit presentation-hardyMini audit presentation-hardy
Mini audit presentation-hardy
 
online restraunt ..buisness plan
online restraunt ..buisness planonline restraunt ..buisness plan
online restraunt ..buisness plan
 
Primer on improving access to healthy food
Primer on improving access to healthy foodPrimer on improving access to healthy food
Primer on improving access to healthy food
 
Ws_baker Proposal
Ws_baker ProposalWs_baker Proposal
Ws_baker Proposal
 
Gourmet Company Presentation
Gourmet Company PresentationGourmet Company Presentation
Gourmet Company Presentation
 
Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court
 
The Remarkable Market Stall
The Remarkable Market StallThe Remarkable Market Stall
The Remarkable Market Stall
 
Presentation1.pptx sohan hlwa copy
Presentation1.pptx sohan hlwa   copyPresentation1.pptx sohan hlwa   copy
Presentation1.pptx sohan hlwa copy
 
Innovative Business Idea----Spice on wheels
Innovative Business Idea----Spice on wheelsInnovative Business Idea----Spice on wheels
Innovative Business Idea----Spice on wheels
 

Kürzlich hochgeladen

Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Kürzlich hochgeladen (20)

Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

Wegmans way retail mgt.

  • 1. US Grocery Retailer Presented By: Bhupender Singh Gaurav Soni Javed Sida Pankaj Kumar Rahul Jain Shaunak Ponkshe Shrihari Mitkari
  • 2. Background • 1916 started by John & Walter Wegmans as a Wegmans food market • Headquarter Gates ,New York • Known for people centered values • Known as a premium priced retailer • USP- satisfy customer through employee satisfaction • Till 2012- got 15 times place in Fortune Magazine’s100 best companies for work • Slogan-”Everyday You Get our Best”
  • 3. Product Line • Beverages • Grocery items • Seafood items • Bakery supplies • Floral • Pastries • Restaurants • Pharmacy • Giftcards • Dairy • Personal care • Cookware,Tableware,Accessories
  • 4. Internal and Interactive Marketing Employee Friendly Flamboyant Customer Experience
  • 8. Advantage of Wegmans store • Extremely fresh food and good variety of goods • Variety of products • Larger store area • Specialty shops-400 different varieties • Stores within store • Cross Merchandize
  • 10. Customer Service Convenience customer service Checkout line which has not too long Offer helping hand for wandering customers Full service website Gourmet cooking classes
  • 12. Wagmans Way Strategy • Consistent low price model • Extremely high margin • Relationship with partners • Better forecasting and distribution system
  • 13. Wegmans And Walmart Wagmans • Using CLP model • Employee first and customer second • Never compromise with margin • Huge product line • More professional & classier Wallmart • Using EDLP model • Customer is the Boss • Compromise with margin • Limited product line • As compare to Wegmans less professional
  • 14. SWOT Analysis Strength • Diversify product portfolio • Recognition for standard • Strong footfall in US market Weakness • Product recalls • Limited geographical concentration Opportunity • Growing organic food industry • Growing opportunities in etailing Threat • Highly competitive market • Perishable goods • Organized shoplifting