Learning from the Facebook collaboration model, enterprise Platforms as a Service (PaaS) are adding social media features to the base infrastructure layer. This presentation provides an overview of this trend, highlights the first movers, and the value to partner ecosystems.

1. adding social features to the enterprise cloud learning from FaceBook

2. PaaS (platform as a service) defined Next generation of computing platforms provide… compute infrastructure relational database development tools provisioning and promotion (marketplace) … in the cloud. Examples Salesforce force.com, Microsoft Azure, Cisco Connect, Intuit Partner Platform, Amazon Web Services, Google AppEngine

3. Social application features Home portal My homepage Inbox for activity and content “feeds” Apps, dashboards and other content Social graphs Your human network, aka “buddy list” Groups (Workspaces) Community sub portals Buddy lists further organized into groups Follow Automatically track the actions of your buddy list and groups examples FaceBook (consumer), Jive (enterprise)

4. PaaS + Social features = Facebook for the enterprise Collaboration approach for personal life applies to professional life connect people, apps, and content for better collaboration Enterprise adds enhanced privacy control and integration with corporate systems social platforms enable better control with less regulation The trend in 2010 is for IT to augment a broader PaaS strategy with social features versus stand alone social platforms Force.com + chatter vsBasecamp Natural evolution of PaaS adds messaging to core PaaS service architecture The battle is to own the inbox of the knowledge worker ground zero for collaborating on data and apps

5. catalyst for inorganic growth of partner ecosystems Native app providers supply the “fuel” that drives the social engine data and actions that are tracked in the enterprise Inbox messages shuttle business apps e.g. DreamTeam encapsulates project tasks, managed documents, and live reports in messages delivered by the network The message is the launching point for collaboration via enterprise apps Put another way, the social network delivers native apps directly to the corporate inbox! providing new viral awareness for native apps

6. cloud platforms in 2010 1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800 6

7. cloud platform comparison 1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800 7

8. About DreamFactory Maximizing the enterprise cloud 1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800 8

9. 9 plug and play productivity for cloud platforms 1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800 9

11. Rich Gantt charts, T&E, Resource Mgmt

13. Version control, Check-in/out, Lock-out

15. Rich reporting with org views, pipeline views, and trend analysis

16. Excel import transforms flat files into shared databases1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800

18. Designed for administrators

20. e.g. Salesforce sales opps WebEx Connect portal

22. Automate WYSIWYG business engagement forms

23. Drag, drop and connect empowers operational users1/20/2010, Proprietary and Confidential: © 2006 DreamFactory Software, Inc. 1503 Grant Road, Mountain View, CA 94040 Tel. 650-641-1800

24. 12 DreamFactory Browser Platform better, faster, cheaper cloud dev DreamFactory turns the browser into a super dev client for the cloud The only pure services approach redefines agile development on cloud platforms iPhone like development model for native enterprise data! 3 to 4x performance advantage e.g. Azure e.g. Azure vs Appserver DF smart browser platform Browser client