The success of your Home Based Business will depend on your ability to match your competency to make money and find the best Home based Business opportunity that satisfies your “WHY”.

1. Article 7 of the Complete Home Based Success Formula - Part 2

4. My view is that the one of
the main reasons why
97% of Home Based
Business owners do not
achieve their goals is
because they started with
their business for the
wrong reason; there-for
they got involved in the
wrong business, followed
the wrong strategy and
implemented the wrong
business plans.

5. The best Home Based
This implies that, in the
Business will be unique to
daily running of the
you because of your
business, you will be
unique, distinctive
performing activities
competencies and
that give you self-
. That business
will produce products or
deliver services that will
use your unique distinctive
capabilities and satisfy
your
satisfaction; that you
enjoy doing.
The implication will be
that you will be proud
of the product or
service that you
delivered.

6. By structuring this business correctly, it will be the Home
Based Business that will be most profitable and sustainable
for you.

7. My plea to you is not to get caught in a ‘get rich quick scheme’ or plan and fail like most others
are doing because the emphases is on making money and not using your unique core
competencies and ‘WHY’.

8. Remember in the long
term – the money will
follow the use of your
distinctive
competencies and the
‘WHY’ in your business.
Not the other way
around. Think
differently to those
whom have failed. By
thinking and doing the
same you will also fail.

9. If money is the primary objective,
rather go gambling than starting a
Home Based Business.

10. You have to follow a process, doing a proper self-analysis and have good self-knowledge of what really
motivates and energises you. Find your ‘WHY’. If you develop a business for the correct reasons - your ‘WHY’ –
and use your strengths, passion and talents (that is your distinctive competencies) you will be part of the 3
percent of Home Based Business owners that are successful.

11. This self-knowledge
You are in a much
will allow you to
better position to
produce a better
achieve your goals as
product or service
well as develop a
than your competi-
thriving Home Based
tors. This will most
Business, exceeding
properly be at a
your goals and
lower cost and mar-
having a successful
ket it better than
profitable Home
your competitors that
Based Business. This is
did not do the intro-
what I consider being
spection that you
the best Based
have done.
Business for you.

12. After finding your ‘WHY’, knowing distinctive and core competencies, your next step
will be to find a product or service that you will be able to use these competencies to
add value that customers will be willing to pay for.

13. It is important to realise that the choice you make on your Home Based Business is a choice to
develop and run a business for many years. It is not a short-term decision. It will have long-term
implications for you, your family and others involved. You will have to make an investment in time
and other resources into the business. Making a wrong decision may waste your time and many
other resources.

14. After this series you will have made great progress on your journey to success as you
have narrowed the possibilities of the best Home Based Business down considerably.

15. If you would like guidance in your journey of becoming a Home Based Business
Owner, please sign up for our website/updates.
www.dream-it-plan-it-do-it.com