1. Tweet Well for Good
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
@TakeActionNews
@HaikuProgress
My Weekly Blogs
SocialMediaToday.com
TakeActionNews.com
Turner Strategies
@TurnrStrategies
TurnerStrategies.com

2. What we’ll cover
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Twitter?
Why tweet?
What to tweet?
How to tweet well?
How to build your audience?
How to build your community?
How to know how well you are doing?

3. Twitter?
How people see you on Twitter?

4. Who’s engaging with you on Twitter?
Twitter?

5. Your Twitter Homepage
Twitter?

6. Not on Twitter, Yet?
Twitter?

7. Your Account Settings
Twitter?

8. Why Twitter?
• To grow your professional reputation
• To connect with old friends and new
• To comment on life, love and happiness
– (or not)
• To share what you learn
• To champion your cause
• To influence
Why should you tweet?

9. What to tweet?
• Your latest publications and work
• Something you read, heard or saw
• Your professional opinion about something
you read, heard or saw
• BREAKING NEWS, news and your analysis of it
• What you had for breakfast… no… really
Content Rules!

10. Tweet About Your Work
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Tweet about your colleagues’ work
Tweet about your organization’s work
Tweet about allied organizations’ work
Tweet about live events
Tweet about your cause
• Tweet your comments
• Share their comments
• Engage in conversations
What to tweet?

11. How to tweet well?
.@PatMcCrory... #MoralMonday is outside your door. Join us. http://twitpic.com/xyzw
; http://bit.ly/moralmonday #NC #p2 @NCNAACP @Adv_Project
 140 characters is plenty
 9-second sound-byte
 Syllogisms
 Links to more content (blog post, video, image…)
 Haikus
 3 ways to make a link in Twitter
 @mention, #Hashtag, URL
 Example: Targeting a Member of Congress
 Trackable link to measure click thrus
 Use key audience hashtags
 Alert watchdogs on Twitter
Anatomy of a tweet

12. These Tweets Get More Traction
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Add an image or video
PUT A HEADLINE: in your tweet
People love lists
Use the right hashtags
Mention someone who might retweet you
Add “Please Retweet” at the end. (less effective:
“Please RT” & “Pls RT”)
• Manual RT w/ comment:
– “THIS--> RT @Adv_Project: Sum ipso Latin wordsius.
#MoralMonday”
How to Tweet Well?

13. How to build your audience?
• Connect – Follow people you want following you
• If you tweet about their interests 15-30% will follow you back.
• Engage – Talk to people you want following you
• Not everyone notices who follows them, but everyone notices
who mentions them. Ask questions, share info & converse.
• Recommend – RT/#FF followers you want
• Recommend people you want following you to your followers.
• Repeat – Repeat steps 2 & 3 after they follow you back.
• Remember: It is about exchanging VALUE
Follow, Engage, Recommend, Repeat

14. Finding People to Follow
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Serendipity – People you follow mention and RT others
Research – Keyword & hashtag searches
Directories – Special Twitter search tools
Drilling Down – Into followers, followed & lists of other
tweeters
How to build your audience?

15. Directories & List Builders
• Directories of influential tweeters
– WeFollow.com – Keyword & location
– Tweetbe.at – Keywords
– ListAtlas.com – Twitter Lists
– Twiangulate.com – Mine Followers
• Register on the directories so people find you
How to build your audience?

16. Find influencers to follow – Articles
• Search on Google for “Top
Tweeters” for an issue/topic
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Top 100 Int’l Business
Top 20 UK Politics
The FP Twitterati 100
Top 50 Climate Tweeters
50 Favorite Immigration
Tweeters
How to build your audience?

17. Find influencers to follow –
Drilling on Twitter
• Find an issue expert
– Follow who they
follow
– Follow their followers
– Follow their lists
How to build your audience?

18. Search on Twitter
• Twitter’s Advanced
Search
– Search keywords
– Search hashtag
– Search by tweeter
– Search by location
– Search by sentiment
How to build your audience?

19. Clean your list – Unfollow dead weight
• Twitter limits
– Until you have 2,000 followers, you can only follow
2,000
– Beyond that, you can follow 10% more than follow
you
• Purge followers to maintain room to grow
– People who don’t follow you back (unless they are
interesting)
– People who never retweet others
– People who SPAM, shills, etc.
How to build your audience?

20. How to build your community?
• When you find people with shared interests, engage
them in conversations.
• Draw many people into the conversation.
• Give them value.
• Encourage them to share their insights, links, etc.
• Link your conversation with a common hashtag
• It’s just like doing it offline…
Create conversations

21. How to know how well you are doing?
• Audience engagement
– You want RT, #FF, shares, comments, likes, repins & 1+
• Audience quality (& size)
– You want influencers, press & policymakers
• Driving traffic to your website & email lists
– You want clicks & views
Measuring Success

22. Tools to Use
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Klout.com
Twitalyzer.com
TweetReach.com
Topsy.com
SocialMention.com
TwitterCounter.com
How to know how well you are doing?

23. Tweet Well for Good
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
@TakeActionNews
@HaikuProgress
My Weekly Blogs
SocialMediaToday.com
TakeActionNews.com
Turner Strategies
@TurnrStrategies
TurnerStrategies.com