3. Relationship
• Tech innovations
played a big role in the
election successes of
the Democratic Party
in 2008.
• Text messaging
(Obama selecting
Biden), social media,
blogs, e-mail and
internet Videos were
all heavily used.
4. Technological Advances
• In the 2008 presidential election, more than $5.3 billion was
spent on the campaign as a whole.
• 41.1% ($630.8 million) was classified as Media and
Technology.