1. CD Case Analysis: Mac Miller – ‘Kickin Incredibly Dope Sh*t’
This is an analysis of Mac Millers CD cover called ‘Kickin Incredibly Dope Sh*t’. The name of it itself is
very underground and could only be aimed at one target market of teenagers. It has a very simple
effect with a clever use of contrast in colours, which reinforces the idea it is marketed towards the
younger audience. This further suggests the approach to audience the CD case is trying to take, as it
is very modern, minimal, vibrant, and youthful.
Below is a picture and analysis of the album cover:
The location used for the image is on a The title is very bold and includes
park bench somewhere quiet, this primary colours, which is used to
reinforces the stereotypical idea of attract youngsters and catch their
teenagers having no worries and attention; this is because they are the
being able to spend time relaxing. target market for this artist.
The little baby with a ‘cap’ on
is meant to represent the
artist as a little toddler, this
links with the title ‘KIDS’ and
also shows he is as free and
content as a baby as sown by
the big smile.
The clothing they are wearing
is very urban, street and
funky. The apparel could be
seen as something a ‘skater’
would wear or very trendy
and up to date with the
fashion world. Also helps to
emphasize that they are kids.
The title of the artist is clearly shown They are also wearing a lot of accessories such as
using a unique font, which would be watched and hats, this gives them a unique identity
attractive to their target market, this and is a style they express. Also the use of an old
is because it is very funky and stylish school stereo helps to show audience he is a
and is in bold vibrant colours. musician and passionate about his career.