Online video is big but getting beyond big viewership numbers is important. Small, targeted audiences defined by their interests and online behaviors are the new focus. Not all video or video advertising is equal - context matters. Successful strategies target niche groups around specific interests and use relevant ads that enhance the user experience rather than interrupt it. While some viewers use video for escape, others see it as a way to learn, so ad context should match viewer intent.
33. Next in the Online Video Series
July 14
Cross-Screen Synergy: Show me the (TV) money!
(Why Online Video and TV are not competitors…and what you
can do about it.)
July 29
Thank you! Going Beyond TV on the Web: Finding the Untapped
Advertising Opportunities in Online Video
tyuki@comscore.com Contact: events@comscore.com