This is an outline of how a PR planning and management process is developing. It is media agnostic and uses the Relationship Values Theory and semantics to form the basis for research, landscaping, planning, execution, evaluation and insights.
1. WHAT DO PR’S REALLY NEED An (unfinished) View of Post Digital PR
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15. EVALUATION A range of measures based landscaping and previously identified measures. Provision to drill down and gain added information data (which may require purchasing access to information) Presented as content in the portal, downloadable in Word or PDF format. Provision for annotation and sharing Provision for downloading as widgets