1. If I ruled the world How would you develop a PR plan today

2. Platforms Channels Planning and management Content Would it be like yesterday?

3. Media Messages Departments Advertising Marketing Corporate communications CSR Community Integration

4. Scanning Monitoring Evaluation Understanding Platforms Channels Then plan the campaigns And .... Scanning... Monitoring... Evaluation ...understanding Reporting – what to whom, how , when and where Environment

5. PC’s, Tablets Phones TV’s Radio Print Sides of universities Shop windows Clothes Keep an open mind Platforms

6. Website still heart of media relations Email remains critical Social Media API’s Games Augmented Reality Sensors Semi -virtual environments Some are cute Is this PR? Channels

7. Can we do without most of the platforms and channels Do we have to use all the platforms and channels? Is it essential for PR to be an online discipline?

8. Online Offline Internally What is the new role for PR

9. How imaginative can you get What is the ROI Did your idea change the way the organisation does business Your case study

10. 2000 words Your organisation or one you know well Re-build the PR programme No budget constraints Must show ROI In the style of an internal detailed and costedPR proposal Your Challenge