Alison Leonard First Direct

first direct Value first direct Evolution of the Digital Channel at first direct Alison Leonard Head of eCommerce

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: Research International, November 2006 - December 2006. In an independent survey of 1,757 bank customers, between 24th November 2006 and 12th December 2006, a greater percentage of first direct customers have ever recommended their bank."

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the e sales story… Phase 1 “ Creating ” Phase 2 “ Evolving” Phase 3 “ Developing” Phase 4 “ Delivering” Phase 5 “ Contributing” 2007 Projection 194,138k

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[object Object],bank in your pocket ,[object Object],[object Object],[object Object],first direct 06 DEC at 07:00 HOUSE £1590+, 5 DEC CASH HSBC £50.00-, 04 DEC SAINSBURYS £78.98-

first direct Value first direct the future...

Margin to mainstream… the development of web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks ,[object Object]

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thank you… … any questions? Alison Leonard [email_address] Head of eCommerce first direct

Alison Leonard First Direct

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Alison Leonard First Direct