1. 1

2. SOFTWARE
and the Taste of Mayo
Marco Tabini
php|architect
marcot@tabini.ca
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3. Marco Tabini
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4. Marco Tabini
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5. Marco Tabini
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6. Marco Tabini
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7. Marco Tabini
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8. Marco Tabini
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9. Marco Tabini
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10. Marco Tabini
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11. 2

12. What is Mayo?
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13. 3

14. 3

15. 4

16. 4

17. 4

18. 5

19. 5

20. 5

21. 5

22. WTF????
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23. 6

24. 6

25. Where did they get this guy?
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26. What does this have to do with
SOFTWARE???
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27. 9

28. CODE
9

29. CODE
+
DATA
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30. CODE
+
DATA
+
INTERFACE
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31. CODE
+
DATA
+
INTERFACE
=
APP
9

32. CODE
10

33. CODE
10

34. CODE
HARDWARE
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35. CODE
FIRMWARE
HARDWARE
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36. CODE
O/S
FIRMWARE
HARDWARE
10

37. CODE
WEB O/S
SERVER
FIRMWARE
HARDWARE
10

38. CODE
PHP
WEB O/S
SERVER
FIRMWARE
HARDWARE
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39. CODE
FRAMEWORK
WEBPHP
SERVER
O/S
FIRMWARE
HARDWARE
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40. CODE
YOUR CODE
FRAMEWORK
PHP
WEB SERVER
O/S
FIRMWARE
HARDWARE
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41. 11

42. Hello, World!
11

43. Hello, World!
11

44. Hello, World!
Language System Calls
C 46
Shell (TCSH) 37
PHP (CLI) 362
PHP (Apache) 881
11

45. Hello, World!
Language System Calls
C 46
Shell (TCSH) 37
PHP (CLI) 362
PHP (Apache) 881
11

46. Hello, World!
Language System Calls
C 46
Shell (TCSH) 37
PHP (CLI) 362
PHP (Apache) 881
11

47. Hello, World!
Language System Calls
C 46
Shell (TCSH) 37
PHP (CLI) 362
PHP (Apache) 881
11

48. Hello, World!
Language System Calls
C 46
Shell (TCSH) 37
PHP (CLI) 362
PHP (Apache) 881
11

49. Hello, World!
Language System Calls
Once
C 47
Language
C
System Calls
46 Shell (TCSH) 146
Shell (TCSH) 37
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881
PHP (Apache) 887
11

50. Hello, World!
Language System Calls
Once
C 47
Language
C
System Calls
46 Shell (TCSH) 146
Shell (TCSH) 37
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881
PHP (Apache) 887
11

51. Hello, World!
Language System Calls
Once
C 47
Language
C
System Calls
46 Shell (TCSH) 146
Shell (TCSH) 37
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881
PHP (Apache) 887
11

52. Hello, World!
Language System Calls
Once
C 47
Language
C
System Calls
46 Shell (TCSH) 146
Shell (TCSH) 37
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881
PHP (Apache) 887
11

53. Hello, World!
Language System Calls
Once
C 47
Language
C
System Calls
46 Shell (TCSH) 146
Shell (TCSH) 37
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881
PHP (Apache) 887
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54. Hello, World!
Once Twice
Language System Calls Language System Calls
C 46 C 47
Shell (TCSH) 37 Shell (TCSH) 146
PHP (CLI) 362 PHP (CLI) 368
PHP (Apache) 881 PHP (Apache) 887
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55. 12

56. Language Time
C 2.5hrs
Erlang 1.8hrs
PHP (CLI) N/A*
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57. Language Time
C 2.5hrs
Erlang 1.8hrs
PHP (CLI) N/A*
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58. Language Time
C 2.5hrs
Erlang 1.8hrs
PHP (CLI) N/A*
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59. Language Time
C 2.5hrs
Erlang 1.8hrs
PHP (CLI) N/A*
* Sorry, had to catch flight to Amsterdam
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60. Ease of use Performance
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61. Ease of use Performance
ASM C PHP Rails
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62. Ease of use Performance
ASM C PHP Rails
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63. Ease of use Performance
ASM C PHP Rails
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64. Ease of use Performance
ASM C PHP Rails
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65. Ease of use Performance
ASM C PHP Rails
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66. Single or double quotes?
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67. Single or double quotes?
vs.
file_get_contents(‘3gb_file.txt’)
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68. for? foreach? while?
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69. for? foreach? while?
vs.
select * from
gigantic_unindexed_table
inner join
world_population_database
inner join
i_should_be_growing_plants_instead_of_coding
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70. CODE
SCALABILITY
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71. INFRA CODE DATA
STRUCTURE SCALABILITY SCALABILITY
COST
SOURCE IT
OF
PERFORMANCE ORGANIZATION
OWNERSHIP
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72. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
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73. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
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74. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
17

75. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
17

76. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
17

77. Profit Density
(Profit / Pages)
Revenue Density Page Impressions
17

78. Cost Density
(Cost / Pages)
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79. Cost Density
(Cost / Pages)
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80. Cost Density
(Cost / Pages)
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81. Cost Density
(Cost / Pages)
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82. Cost Density
(Cost / Pages)
18

83. Cost Density
(Cost / Pages)
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84. Cost Density
(Cost / Pages)
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85. Cost Density
(Cost / Pages)
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86. Cost Density
(Cost / Pages)
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87. Cost Density
(Cost / Pages)
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88. Cost Density
(Cost / Pages)
FAIL!
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89. Cost Density
(Cost / Pages)
Bad Good
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90. Cost Density
(Cost / Pages)
Bad Good
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91. Cost Density Problems
• Wrong scalability strategy
Database • Wrong database type
• Wrong database use
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92. Cost Density Problems
• Architecture not scalable
• No use of parallelization
• No use of queuing
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93. Solving your infrastructure
problems
(let someone else deal with them)
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94. Example: AWS
• 300,000 page impressions / mo.
• Avg. 100kiB / page (== 30 GB / mo), 30GB Data
• 20 queries per page, 20msec / query
• 30 objects per page ( == 9,000,000 GET reqs/month)
• 100 reqs/server/sec ( == 259,000,000 reqs/server/month)
• 2 servers
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95. Example: AWS
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96. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
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97. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
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98. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
25

99. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
25

100. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
25

101. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
25

102. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
25

103. Example: AWS
Item Service Cost/mo
Storage S3 4.5
Data Transfer S3 30
Data Requests S3 1
DB Storage SimpleDB 45
DB CPU Usage SimpleDB 55
Server Usage EC2 144
TOTALS 279.5
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104. $280 / month
= $0.09 CPM
3,000,000 pages / month (0.9% @ $10 RPM)
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105. Example: AWS
• 300,000,000 page impressions
• Avg. 100kiB / page (== 30 TB / mo), 1TB Data
• 20 queries per page, 20msec / query
• 30 objects per page ( == 9,000,000,000 GET reqs/month)
• 100 reqs/server/sec ( == 259,000,000 reqs/server/month)
• 35 servers
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106. Example: AWS
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107. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

108. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

109. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

110. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

111. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

112. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

113. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
28

114. Example: AWS
Item Service Cost/mo
Storage S3 150
Data Transfer S3 4,300
Data Requests S3 9,000
DB Storage SimpleDB 1,500
DB CPU Usage SimpleDB 3,800
Server Usage EC2 2,500
TOTALS 21,250
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115. $21,250 / month
= $0.08 CPM
300,000,000 / month (0.8% @ $10 RPM)
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116. Them
You
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117. Design
Choose
Scale
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118. Design THINK BIG—ITS CHEAP!
Choose
Scale
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119. Design THINK BIG—ITS CHEAP!
Choose THE RIGHT TOOLS
Scale
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120. Design THINK BIG—ITS CHEAP!
Choose THE RIGHT TOOLS
Scale EVERYTHING, ALWAYS
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121. Questions? Agree? Disagree? Want to rant?
marcot@tabini.ca
http://mtabini.blogspot.com
http://mtabini.com/twitter
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