The document discusses how social networks are transforming connectivity and are an important tool for businesses. It provides examples of how companies can leverage social integration by using social identities, integrating content with social networks, creating their own social networks, and using games/gamification for social marketing and problem solving. The document also discusses platforms and tools that can be used to build social and mobile applications across websites, clouds, and networks.

1. David Pallmann
GM Custom App Dev, Neudesic
http://davidpallmann.blogspot.com
@davidpallmann

2. Part 1: Mobility
Part 2: HTML5
Part 3: Social Networking
Part 4: Cloud Computing

3. Why Social Integration?
Social Marketing & Other Applications
Social + Mobile
Social + Cloud
Kinds of Social Integration

4. Social networks are transforming how we connect
Not just for consumers:
an incredible tool for business
Leverage this power to connect with users
Stay relevant to users changing digital lifestyles
Reach a growing social & mobile audience
Marketing and brand management
Maintain ongoing personal touch with users
Maximize your effectiveness

6. AWARENESS
INTEREST
DESIRE
ACTION
Flip the Funnel by Joseph Jaffe ACKNOWLEDGE
DIALOG
INCENTIVIZATION
ACTIVATION

7. Leverage Existing Web & Social Identity
Cross-talk, Forums, Discussions, Reviews
Marketplaces, Auctions, Crowdsourcing
Collaboration & Sharing, Open Source
Customer Support
Games & Gamification
Social Applications for Group Problem-Solving
Notification & Coordination

8. Consensus
Identity Relationships
Awareness Influence
Conversation Collaboration
Ongoing Touch

11. Integrate your web sites & applications socially
Ideal web & mobile platform
Universally accessible
Highly available
Elastic scale to match demand, up to worldwide
levels
Burst capability for campaigns & surges
Platform service capabilities
Be available anywhere & everywhere
SoMoGlo: social, mobile, and global

12. Peak Plateau of Ubiquity
Meteoric Growth
Inevitable Decline
Initial buzz
Early days
Valley of Uncertainty

13. Massive scale Stay as long as you want
Fast scale
Scale down or leave
Elastic scale up
Use only
what you
need
Elastic scale down

15. http://responsive-tours.com
http://responsivetours.codeplex.com

16. Social Marketing
Sign-in with social identity
Integrate content with existing social network
(search, retrieve, post, aggregate, monitor,
manage)
Create your own social network
Games & Gamification
Social Marketing
Social problem-solving

17. Microsoft Case Study
Free Bloomin’ Onion to first 500,000 people to
sign up on Facebook page

18. YOUR
WIF
APPLICATION

19. YOUR CLOUD ACS
WIF
APPLICATION

20. Social Sign-in
http://responsive-tours.com

21. Post Content
Retrieve Content
http://outsidetheboxpizza.com

22. <script
src="http://platform.twitter.com/a
nywhere.js?id=yxWqT5gTZ4pfhw&v=1"
type="text/javascript"></script>

23. $('#tweetFeed').jTweetsAnywhere({
searchParams: 'q=outsideboxpizza',
count: 5,
showTweetFeed: {
showProfileImages: true,
showUserScreenNames: true,
showUserFullNames: true,
showActionReply: true,
showActionRetweet: true,
showActionFavorite: true,
autorefresh: {
mode: 'auto-insert',
interval: 30
}
},
showTweetBox: false
});

24. <script>
twttr.anywhere(function (T) {
T("#login").connectButton({ size: "medium" });
});
</script>

25. twttr.anywhere(function (T) {
var width = document.getElementById('logo').offsetWidth -
20;
T("#tbox").tweetBox(
{
height: 60,
width: width,
defaultContent: "#outsideboxpizza "
});
});

26. http://www.30tolaunch.com

29. Tweet Check in Rate
http://attendeebee.com

30. Competition
Ranking
Aggregation
http://attendeebee.com

32. Join the Conversation with Neudesic
We’re having an incredible year, and it’s getting better with
every passing tweet - stop by and see for yourself on
Neudesic’s Social Networks. While you’re there, share your
thoughts and opinions about today’s webcast:
“The Modern Web – Social Networking.”
Four channels. No waiting
In honor of our 10-Year Anniversary, we’re giving away a $100.00 American Express gift card every month to one lucky
winner of our 10th Day Giveaway Facebook contest. Visit our Facebook page, click on the “10th Day Giveaway” tab, and
answer the question – it’s as easy as Click. Answer. Win.

33. Questions
David Pallmann
GM Custom App Dev, Neudesic
http://davidpallmann.blogspot.com
@davidpallmann