1. Analysis: Music Videos
Lesson Objective
How to analyse Music videos?

2. Textual Analysis
• Macro Elements
• Genre
• Representation
• Institutions
• Audiences
• Narrative
• Micro Elements
• Editing
• Sound
• Mise-en-Scene
• Cinematography

3. Macro Elements
• Genre
• Type of Music Video
• Representation
• Who is it representing?
• Institutions
• What other companies are seen in the music video
• Audiences
• What type of audience is it attracting?
• Narrative
• What type of story is it? What is the story telling you?

4. Katy Perry
• Last Friday Night