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Repositioning Your 55+ Community For Today's Market
1. International Builders Show Friday, January 14, 2011 Orlando, Florida Cathie Daly, President -- Design East Inc. Dottie Fawcett, MIRM -- Constellation Web Solutions Douglas Fenichel, APR – Pulse Communications Randy Hix, MBA, CMP, CSP – Randy Hix & Associates
4. Baby Boomers Next Act Generation Bold As boomers get older, they get bolder. Boomers are the generation that announced early their intention to change the world. "At a certain life stage people have always asked themselves, 'What should I do next?' But where the last generation primarily answered that by planning for retirement, increasingly people want to do something with meaning. " --Marci Alboher, Vice-President, Civic Ventures
13. 50+ Market Today The profile of the 50+ Market has changed dramatically
14. Today – Home sizes and options purchased have decreased!
15. 100% increase in average square feet per home Decrease in average number of household members Year 1950 to 2000 Demand for Size: 2000 US Census Bureau 2004- 2330 Square Feet 2007- 2495 Square Feet 2008- 2320 Square Feet 7% smaller Trend Size
19. Courtesy of: NAHB Market Research If you were buying a new house, how much importance would you put on these factors? 9% of builders weighted it as important Builder Audience
20. Courtesy of: NAHB Market Research 83% of consumers as important! Consumer Audience
38. “ THE BIG PAYOFF” We can improve and increase business potential with design solutions that empower and meet budget guidelines Remember: Think outside the box!
47. A “Personal Question” Public Relations – The Missing Sales Link Hyundai Genesis Mercedes-Benz CLS
48. Public Relations – The Missing Sales Link The Hyundai is a demonstrably better car for half the price… A “Personal Question”
49. Public Relations – The Missing Sales Link Hyundai Genesis Mercedes-Benz CLS Most people pick the Mercedes because it has the reputation… A “Personal Question”
50. Public Relations – The Missing Sales Link You can’t sell anything without a good reputation. A “Personal Question”
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54. You can’t sell anything without a good reputation Public Relations – The Missing Sales Link They can’t know too much when it comes to your reputation.
55. Tell your story yourself… Public Relations – The Missing Sales Link If you don’t tell your story, someone else will.
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58. Tell your story yourself… Public Relations – The Missing Sales Link Where do you tell your story? Go fishing where the fish are. Remember to listen.
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