In this presentation made to the Billings Advertising and Marketing club

1. How to Create a Book in 30 days

2. Why should you publish a book?
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Books are a business card
Expert Status and Credibility
Networking
Speaking / PR opportunities
Lead Generation

3. Where do you start?
• What will you write about?
• What is the purpose of your book?
• How will you write your book?

4. Four ways to write your book
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Write it yourself
Hire a writer
Hybrid
Crowdsource it

5. Crowdsource it
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You don’t have to write it
Multiple people to promote it
Potentially slower
Needs a lot of editing

6. Write it yourself
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You control it
It’s your voice
Least expensive
Usually takes the longest

7. Hire a writer
• Usually the fastest
• Potentially better quality
• Most expensive

8. Hybrid
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Fast
Moderate expense
Your voice
Your content

9. Step One Research
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Read 3 books on your subject
– Look up the authors for blogs and social
media presence
– Sign up for newsletter if they have one
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Do a Google search on your subject
Do a Google blog search on your subject
Do a Twitter search on your subject
Look for hot topics in your market

10. Step Two Planning
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Write down a minimum of 15-20 of the
biggest questions about your subject
Take the strongest 10 questions
– Write them on the top of PowerPoint
slides
On each slide write down 10 bullets
about the larger question

11. Step Three – Creating
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Write 250 – 750 words about
each bullet
Or
Record yourself answering the
questions
Have the recording transcribed

12. Step Four – Editing
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Review all of your content
• Do the chapters make sense?
• Are they in the right order?
• Look for what’s missing
Write an Intro chapter
Write a closing chapter
Have other people read it and/or
Hire an editor to edit it

13. Step Five - Formatting
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ePUB format
• XML based e-book format
Kindle formatting
Print on Demand

14. Questions