Media kit for the largest college digital network.

1. Barnes & Noble College Digital TV Network
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2. About our Network
Exclusively representing 23% of all the college students in the U.S.
42” - 55” LCD screens (average of 2 per store)
We employ new mobile connectivity technology, providing targeted, and
location based solutions
Our screens are located in high traffic and high “dwell-time” areas
throughout the bookstore allowing the maximum advertiser exposure
wherever students go within the store
388 Universities and 1000 Screens in top DMAs.
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3. The Largest On-Campus Media Network
61 Million total impressions on campus
Best of breed content such as CBS, AOL, Action Sports, AP News, and Many More
Flexible Advertising opportunities
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4. Today’s Redefined College Bookstore
Bookstores now have cafes, retail, dorm supplies, and entertainment
Higher trafficked areas where students spend time and shop
A favorite place to connect and socialize
Students are never too far from their smart phones and devices
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5. Top 10 DMA’s
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6. Top Campuses
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7. Capabilities of our Network
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8. Sample Program Format
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9. Screenshots
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10. Ad Units: Zone Layout
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11. Why Advertise on our Network?
Highly cost-effective
Create awareness and build loyalty among the next generation
Top market for reaching new students every year for 4+ years
Superior visibility for your advertising, integrated into a mix of engaging content
Powerful medium with strong advertising recall
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12. Barnes & Noble Marketing-Capabilities
In-Store Signage High impact two-sided signs placed prominently in stores to let your brand speak to students
Sampling One-to-one and hand-to-hand reach to students using our staff and key locations on campus
Email Marketing A proven high-response tool to deliver exclusive offers with a real ROI
Social Media Special deals, fun news, on-campus & in-store happenings via our blog, Facebook, Twitter & Foursquare
Online Ads Reach millions of students as they shop for textbooks, apparel, technology and special offers
U4U Magazine A nationally distributed campus lifestyle magazine written entirely by students
Experimental Marketing Mobile tours, campus events, demos and ambassadors to create a one-to one experience
Sweepstakes/ Conduct research and build a student database through mass promotions
Lead Generation
Campus Posters Utilize our campus approvals for easy access to campus dorms, academic buildings and unions
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13. Barnes & Noble Marketing Clients
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