Corporate Blogging
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This is a very subtle improvement to my Corporate Blogging slide previously saved. Presented at http://www.getyourmbo.com
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Corporate Blogging
- 1. Should Your Business be Blogging? Businesses are finally beginning to adopt blogging into their overall communication strategy . Why should you blog? Why should you change? Why should you take the risk? Here are 3 Key Elements of blogging every business should keep top of mind.
- 3. 1. Thought Leadership is… Building a reputation in the industry that is recognized and respected . People rarely spend money or invest in a product or service if they don’t trust the people behind it. Growing your blog is growing your network!
- 4. Voice
- 5. 2. Voice is Communicating your dreams, goals, strategies, triumphs and failures transparently to customers and prospects. People recognize marketing spin when they see it, what they want is authenticity .
- 7. 3. Fear is The inability to move forward due to the lack of faith in your company’s ability to fend off competition or conquer mistakes. Fear is not a strategy . You will never move as fast looking behind you as you will ahead of you.
- 8. The Marketing Technology Blog http://www.douglaskarr.com Douglas Karr [email_address] 317.412.5660