LinkedIn is the social media tool for business to business relationship building. Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.

1. Maximizing LinkedIn for Professionals
and Small Business
Presenter: Doug Hay, CEO
Dead Simple Social Media Series

2. Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program

3. Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask about our Internet Marketing Analysis

4. Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Free
Internet
Marketing
Analysis
More
Sales?
More
Leads?

5. Agenda
• Presentation
• Q&A – write questions in Webinar
questions console.
• They will be answered at the end of the
presentation.
To get a copy of the presentation
email:
marketing@doughayassoc.com

6. Dead Simple Social Media Series
• Social media overview
• Blogging
• Google+
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Using a Dashboard
• Content Marketing

7. Social Media is for Leads
and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

8. Social media = 2 way communication

10. Email
Integrated
Marketing
Strategy
Social
Media
Blog
Offline
Marketing
Web
Site

11. LinkedIn

12. Source: LinkedIn – Dec 2012

13. • The network is growing by two
members per second or 10-15 million
members per quarter.
• Average income is $86,000 US per
year.
• Three out of four users wants to be
approached for other job
opportunities.
• People visit LinkedIn.com more by
computers at home (66%) than
computers at work (34%).
LinkedIn Quick Facts

14. LinkedIn Members

15. • Interviewed nearly 3,100 business owners, consultants and
career salespeople,
• Most use free accounts on LinkedIn as a strategic
prospecting tool and
• 84% say they've generated several business
opportunities from using LinkedIn
• 79% percent of the study participants were small
business owners.
• The most successful users actively share relevant content,
showcase themselves as a trusted resource and spend
six or more hours on week on the social media site.
• And some survey participants say it's their best source for
new business leads.
Source: http://www.huffingtonpost.com/melinda-emerson/linkedin-small-
business-sales_b_3100104.html?utm_hp_ref=social-media
2013 Sales and LinkedIn Study

17. Inbound Marketing is More Effective

18. •Build authority
•Find more prospects
•Increase revenues
Utilizing LinkedIn

19. Set up profile
Get
recommended
Network - get
people to
follow you
Content
creation
Interact
Click through
to your
website
Buy your
product

20. ProfilesLinkedIn

21. Set up:
1. Personal Profile:
http://learn.linkedin.com/new-users/
2. Company page:
http://help.linkedin.com/app/answers/detail/a_id/710

22. Company
Page
LinkedIn

23. “50% of LinkedIn members are more likely
to purchase from a company they engage
with on LinkedIn.
“What accounts for this purchase
behavior? Our research suggests it comes
down to mindset. When people visit
LinkedIn, they’re in a professional
mindset.”
- LinkedIn
Company Page Engagement

25. From LinkedIn
• Currently, companies without their own
distinct email domain (e.g.
yourcompany.com) can't create a Company
Page, because it's not possible to use email
domains like hotmail.com, gmail.com, or other
generic email providers.
• If you don't have a distinct email domain, you
might create a group to promote your company
instead.
Company Page

26. From LinkedIn
You can add a new Company Page only if you
meet all of the following requirements:
• You're a current company employee and your
position is listed in the Experience section on
your profile.
• Your profile strength must be listed
as Intermediate or All Star.
• You must have several connections.
Company Page

35. CompaniesTopLinkedIn

39. Pacific Dental Services® (PDS™) partners with dentists, providing them with business support services so they can
stay focused on their passion: dentistry. PDS offers career opportunities across the western and central United
States.

41. HomePersonalLinkedIn

42. • Messages
• News
• Invitations to connect
• Updates on past classmates and
colleagues
• Size of your network
• Who’s viewed your profile
Homepage

43. Home

47. ProfilePersonalLinkedIn

48. Use your headshot not the company logo

50. • Write a great headline.
• Skip the humdrum
“corporate” John Doe at
Acme Company
• Use your keywords
Headline

53. • Write a terrific
summary in the first
person
• List your
accomplishments
• Use your keywords
Summary

56. • Write a complete
summary of your past
positions
• Use your keywords
Experience

59. RecommendationsLinkedIn

60. Get
Recommended

61. • Profile
• Recommendations
• Request Recommendations
• Select a LinkedIn member from your
contacts
• Message – form letter or personal note
• Accept the recommendation
(endorsement) or request a change
• You will be prompted to reciprocate
Get Recommended

64. Lee Odden

67. • Profile
• Recommendations
• Request Recommendations
• Select a LinkedIn member from your
contacts
• Message – form letter or personal note
• Accept the recommendation
(endorsement) or request a change
• You will be prompted to reciprocate
Give Recommendations

70. Skills & ExpertiseLinkedIn

73. Email

76. ContactsPersonalLinkedIn

77. • Send an invitation to connect to people you
know – they come a 1st-degree connections.
• From a member's profile - Click
the Connect button on their profile page.
• Do a search – then click connect to the right
of the person's information.
• Search your email address book to find
contacts
• People you may know (from LinkedIn) -
Click Connect next to the person's name to
send an invitation.
Connecting With Members

82. Email

83. • From your email
contacts
• Name search
• Classmate
• Colleague search
Searching for Contacts

85. Contacts …
• People you know
• Ask & answer
questions
• Companies in
your industry
• Target audiences

89. Keep Getting
Quality
Followers
• Check your existing followers
e.g. email
• Generate quality content
• Engage in discussions
• Value your thought leaders
• Regular content stream
• Engage

90. Expanding your
followers:
• Optimize your profile
• Regular posts
• Quality content from you
• Who cares what you had for lunch
• Help others
• Add LinkedIn link to your website and
blog posts
• Include your LinkedIn link on your
email signature, biz cards
• Add new people to follow
• Engage
• Customer service
• Don’t over post your own content

91. GroupsPersonalLinkedIn

92. Create or
join a group

93. • Join groups related to your business and
add content
• Answer group questions
• Inform your group members of events,
etc.
• Locate decision makers in company
search
• Find qualified prospects in your market
Generating Leads

96. Commenting in a Group

97. Email

99. JobsPersonalLinkedIn

101. Email

102. In BoxPersonalLinkedIn

104. CompaniesPersonalLinkedIn

108. NewsPersonalLinkedIn

110. Email

111. ContentLinkedIn

112. Marketing 101:
correct
audience &
message

113. Add blog
posts
and link
back to
your
website

114. Connect

115. Reference: www.linkedin.com/static?key=twitter

116. EngageLinkedIn

117. You
Members
Members
Members
Members
Engagement

118. Dedicate
a Team
Member

119. Just publishing?

120. Be social!

121. Answer
Questions

122. Direct
Message
someone
you follow

123. Respond to direct messages

124. Advertising!*&%#

125. Sales
messages
vs.
conversations

126. Mining for
prospects

127. Market
Research

128. It’s
about
them!

129. MetricsLinkedIn

130. Set up
business
profile
Get
recommended
Get people to
follow you
Content
creation
Interact
Click through
to your
website
Buy your
product

131. Metrics
(Stats)
# of
contacts
# of posts
# of direct
messages
# Click
throughs to
your website
$ of Sales

133. Takeaways
Creat business profile around keywords
Do your homework
Create interesting content & publish
Engage not just publish
Join or create groups
Cross promote on social sites, email, etc

134. Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Free
Internet
Marketing
Analysis
More
Sales?
More
Leads?

135. Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.