Six Ways to Build Your Online Brand fo REALTORS
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The document provides steps for building an online brand through blogging, social media, and online content. It discusses setting up accounts on platforms like Facebook, LinkedIn, YouTube, SlideShare and optimizing profiles, content and sharing across channels. Specific content types are recommended like videos, documents, presentations. Delegating tasks to assistants for relationship building, content capture, production and uploading is also covered.
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Six Ways to Build Your Online Brand fo REALTORS
- 1. Six Ways to Build Your Online Brand by @DougDevitre
- 2. When you update your website who knows about it?
- 3. What % of your email is SPAM ?
- 5. What % of your time is spent on the phone/ email answering the same questions?
- 6. 6
- 7. Blog
- 8. Facebook
- 9. Linkedin
- 10. YouTube
- 11. SlideShare
- 12. Twitter
- 15. 12 Steps to Build a Blog
- 16. 12 Step Program
- 17. Choose Calls to Action • Fill out this form • Subscribe to RSS • Search for homes • Download special report • Contact us • Expiring offer
- 18. Theme Selection • http://WooThemes.com • http://StudioPress.com • http://ThemeForest.net • http://iThemes.com
- 19. Choose Blog Settings • General • Writing • Comments • Permalinks • Plugin settings
- 20. Page Architecture • IDX search • About me • Neighborhood profiles • Contact me • Special reports or offers
- 21. Author Selection • Lead agent • Listing agent • Buyer agent • Assistant • Lender • Title company
- 22. Categories Selection • Sections of newspaper • Neighborhoods • Micro-niches • Random thoughts
- 24. Plugin Selection • Google XML Sitemaps • All in one SEO pack • WP-touch • Tweetmeme • Mailchimp
- 25. Widget Selection • Text widgets • Categories • Links • Recent posts • MailChimp
- 26. Social Media Integration • http://Wibiya.com • http://Widgetbox.com • http://Twitterfeed.com • http://Involver.com • Linkedin Application
- 27. Video
- 28. Kodak Zi8 Pocket Video Camera • HD 1080 • SD Card • Mic jack • Still pictures http://store.kodak.com/store/ekconsus/en_US/pd/ Zi8_Pocket_Video_Camera/productID.156585800
- 29. Categories of Videos • Video tours • Neighborhood videos • Video testimonials • Live events • Video screen capture
- 30. http://www.youtube.com/ movewithdoug
- 31. YouTube Playlists • Neighborhood tour • Property tour • Video testimonials • Screen capture videos • Live events • Mobile uploads • Personal
- 32. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
- 34. YouTube Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 34
- 35. PowerPoint
- 37. Types of Presentations List Process Presentation 22 Ways to 11 Steps to Buy a Maximize Your Property Using Investor Investment Your IRA 8 Steps to Get 56 Problems Pre-approved for Buyer Inspectors Will Find a Home Loan
- 40. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 40
- 41. Pictures
- 42. What Pictures to Take? • Tourism • Lifestyle • Neighborhoods • Activities • Community • Events
- 43. Kodak EasyShare M580 http://store.kodak.com/store/ekconsus/en_US/pd/ M580_Digital_Camera/productID.169771600
- 44. Flickr
- 45. Upload Photos
- 46. Photostream
- 47. SlideShow Share • Picture 9
- 48. Flickr Photos
- 49. http://animoto.com/ realestate
- 51. Personal = Facebook Profile Business = Facebook Fan page 51
- 52. 52
- 54. Tips for Fan Pages • Create yourself • Name the page the product of your service • Post helpful business related content • Comment on your comments
- 55. 7. RSS Feed
- 56. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed
- 57. 2. Online Documents Online Documents
- 58. PDF Documents • Buyer agreement • Sales contract • Country information • Buyer relocation package • Investment property guide • Loan approval documentation • Legal and tax information as a foreigner
- 59. Excel Documents • Financing alternatives • Investment analysis • Rent vs. own analysis • Principle - Interest - Taxes - Insurance • Monthly budget for living in country
- 60. Categories of Clients • Investors • Immigrants • 2nd homes • Retirees
- 64. Plan of Action
- 65. Assessment Tools http://Docs.Google.com http://wufoo.com http://SurveyMonkey.com
- 66. Question Types • Text • Paragraph text • Multiple choice • Choose from list • Scale • Grid
- 68. Spreadsheet of Answers • Publish result to web in real time • Report to Board of Directors for action • Import into email marketing software • Import into Gmail/ Twitter
- 73. Find Your Human 72
- 75. Agent Responsibilities • Build relationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
- 76. Admin Responsibilities • Create accounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
- 77. Optimize and Upload • Blog posts • YouTube videos • Podcasts • Flickr photos • Box.net documents • PowerPoint/Keynote/Prezi
- 78. Subscribe to the Action http://feeds.feedburner.com/dougdevitredelivers/ http://www.facebook.com/DougDevitreDelivers http://twitter.com/dougdevitre http://www.linkedin.com/in/dougdevitre http://delicious.com/dougdevitre http://www.flickr.com/photos/dougdevitre/ http://www.youtube.com/user/MoveWithDoug
Hinweis der Redaktion
- To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
- The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.