Igniting Your Membership Engagement with Alignment, Assignment and Attainment
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This document provides guidance on igniting membership in an organization through alignment, assignment, and attainment. It recommends identifying existing members who are already engaged rather than focusing on recruitment. Specific tactics include having members complete a "Five Why" exercise to align on goals, delegating tasks that promote the organization's mission to existing volunteer leaders, and setting measurable success metrics to attain increased profits, membership, meeting attendance, volunteerism, and charitable donations. The overall message is to engage current members more fully before pursuing new recruits.
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Igniting Your Membership Engagement with Alignment, Assignment and Attainment
- 1. Igniting Your Membership by @DougDevitre, CRS http://DougDevitre.com
- 2. 3 As of Actionable Leadership Alignment Assignment Attainment
- 3. #1 Alignment
- 4. The Five Why Exercise • Why does our chapter exist? • Why do we volunteer? • Why do hold meetings? • Why is participating important to my business? • Why join CRS instead another group? Make each one a blog post
- 5. Identification, not Recruiting • Who doesn’t have an agenda? • Who attends the most networking events? • Who serves in leadership positions in other organizations? • Who has specialized talents and skill sets?
- 6. Know Your Lines • Why become a national member? • Why become a chapter member? • How can others participate? • How can others volunteer? Make each one a blog post
- 7. Bold Calling • Make a Top Ten list • Call them on the telephone • Set up a meeting • Know your lines
- 9. Know the Why Delegate the How h"p://Budurl.com/DelegateTheHow 9
- 12. PayPal Code
- 13. WordPress Editor
- 15. Where to find the HOW? • Craiglist • Young REALTOR® leaders • Colleges • High school • Facebook • Twitter • Linkedin 15
- 16. Job Description • Software skill sets • Social media tools • Spelling/grammar • Database entry • Internet research and browsing
- 17. Software Skill Sets • Microsoft Word, Excel, PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog
- 20. What is the content? • Status update • Blog posts • Pictures • Videos • Online documents • PowerPoint presentations
- 22. What is the right tool? • Blog • Flickr • YouTube • SlideShare • Box.net • Ping.fm
- 24. Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
- 25. #3 Attainment
- 27. Success Happens When... • Members become more profitable • Membership increases • Attendance at meetings increase • Members proactively volunteer • Raise money for charity
- 28. By How Much?
- 29. By How Much? • Members become more profitable by 50% • Membership increases 75% • Attendance at meetings increase 50% • 10 members proactively volunteer each meeting • Raise $2,000 for charity
- 30. You can’t help everyone
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