Martha Sperry, OneBeacon Insurance Group Ltd., and Doug Cornelius will lead a brown-bag lunch discussion for lawyers who are familiar with the various forms of social media but want to take their use to the next level. Would you like to make better use of social media in your practice? Are you interested in starting a blog or Twittering about legal issues but concerned about ethical restrictions or other pitfalls? Martha will discuss the latest technologies and how to use them most effectively and efficiently in marketing and online brand development. Doug will discuss security and ethical issues and online best practices.

1. Beyond LinkedIn: Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010

5. Audience Poll

6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information

7. Types of Web Outposts Communication Social Networking Collaboration User-Generated

13. 307 Million 350 Million active users 1,176 Million 1,335 Million

15. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.

16. Why Not Social Media?

21. "My clients aren’t using the stuff so why should I?" Take a look at some facts ...

26. "Management isn't interested." Firm-Controlled, Low-Cost, Self-Directed.

30. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.

38. Questions? ? ? ? ? ? ? ? ? ? ? ? ?