Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)
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2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^ 문의는 트위터 @doshkim 이나 bizdev@paprikalab.com 으로 주세요!
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Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)
- 1. Running on Facebook Metric Driven Operation SEMI-CONFIDENTIAL
- 2. Quick Intro.
- 3. Global Social Game Developer & Publisher Democratize the Future
- 4. Founder Investors “Democratize the Future” CEO Key People Total of 28 Advisors Competency *.* (Bain, NCsoft, Snu) Applemint Holdings, Zio Interactive Design (NCsoft L2, Sonnori) Ablar, Google, Tatter&Company Dev (Gamehi, Nexon, Snu) EA, J2M, Nexon Dev (Nexon Devcat, ICPC, Kaist) EA, J2M, Nexon Biz (Kennet Partners, Telesoft)
- 7. Metrics.
- 8. LTV > CAC Life Time Value Customer Acquisition Cost
- 9. ~
- 10. Source: Kontagent’s A.R.M Metrics Framework
- 11. ARPU CPI CAC ARPPU FTE RPDAU 2-day Retention K-Factor Session Time 14-day Retention ASP Paying % 7-day Retention CPC LTV
- 12. Viral 30% X-Promo 40% Ads 30%
- 13. Viral 30% X-Promo 40% Ads 30%
- 14. Viral 30% X-Promo 40% Ads 30%
- 15. Early Stage Settling Stage Fixed Stage
- 16. Early Stage Settling Stage Fixed Stage
- 19. Wide & Shallow Narrow & Deep RPDAU Low High (ARPU, ARPPU) ($0.02 ~ $0.05) ($0.04 ~ $0.15) High Low-Med Paying % (2% ~ 10%) (1% ~ 3%) DAU, MAU High Low-Med Stickiness High Low-Med (DAU/MAU) (15% ~ 40%) (5% ~ 20%) Retention High Med Life-Cycle Low-Med High
- 22. Q&A
- 23. Thank You ;) Twitter: @doshkim Email: people@paprikalab.com