Presentation for effective email marketing by dotJenna.

2. Incredible Email Newsletters

3. Marketing Pie
Social Media
Website
Blog
Direct Mktg.
Referrals
Video

4. Social Email Marketing

5. Incredible Email Newsletters
• Branding
• Value Content
• Consistent
• Strong Headlines
• Excellent Layout
• Personalization
• Opt-In

6. Benefits of Email Marketing
• Gives you a “touch.” • Communication diversification.
• Helps follow-up. • Distributes information.
• Backs up other marketing. • Establishes you as an authority.
• Captures opt-ins. • Generates leads.
• Allows targeting • Encourages referrals.
• Drives web traffic. • Stimulates repeat biz.
• Builds trust & loyalty. • Pulls people from social media to
• Establishes rapport. your private area.
• Generates action. • Helps see those truly interested.
• Inexpensive. • Gets people not on social media.
• Personalized.
• Measurable results.
• People want to be led.
• Better visibility than noisy FB.

7. Email Marketing

8. Email Marketing Process
• Choose your email marketing
program.
• Build list. Prep database
(export, import)
• Create branded newsletter
template.
• Write content.
• Schedule & send.
• Track results.

9. Email Marketing Tools

10. Building Your List
• Gather email
addresses.
• Add existing clients.
• Free promos.
• Sign-up option on
website.

11. Create Branded Template
• Create header from
existing website.
• Adjust colors.
• Add your personality.
• Personalize with photo.

12. Email Newsletter Content
1. Value Content
1. Inspire, Inform &
Interact
2. WIIFM?
1. What’s in it for me?
3. CTA
1. Call to Action

13. Email Newsletter Do’s & Don’ts
Do Don’t
• Create valuable newsletters • Send sales-y newsletters
with great content. that are all about you.
• Send only to those who opt • Spam people who did not
in. request it.
• Ask people to opt-in when • Spam people who did not
you talk to them. request it.
• Create different newsletters • Send generic newsletters to
for different niches. everyone.
• Use one or two photos for • Create your whole
pop value. newsletter in images.

14. Email Marketing Automation
• Nurtures Prospect
• Manages Customer
• Follows-Up
• Educates & Informs
• Builds Rapport
• Generates Desire
• Sales & Marketing Bridge
• Personalized Data

15. Connect the dots with…
•Social Media Coaching
•Social Media Webinars
•Social Media Monthly Tasks
•Social Media Consulting
•Website Design
•Wordpress Blogs
•Lead Generation