I think that we need to rethink how Social Networks are consumed in mobility. There are several approach to this and this presentation is my personal view on the subject.

1. User Experience and Social Networks
Mobilize Innovation
Alessandro Galetto UXconference 2009
Head of Product Development Innovating Experience
3

2. This document represents personal
opinions on the subject, and it is not
recommended or endorsed by the
Company I work for.
This is not a representation of past, present,
or future strategy of my Company.
All the information and data in this
document are in the public domain.

3. 1 Origins

4. 3 Aprile 1973
Martin Cooper
Motorola

5. 30 years later...

8. 2 The original sin

10. 3 The transition

11. SMS

12. S M
S

13. S SM

14. 4 Content

15. Text

16. Images

17. Video

18. Links

19. Position

20. 5 Rethink the UX

21. E2E

22. 6 How?

23. 6.1 Phonebook

24. 6.2 Conversations

25. 6.3 Less work

27. 6.4 Forget the rocker

28. 6.5 Automatic connections

29. 6.6 Inline content

30. 6.7 Physical interactions

31. Thanks

32. Let’s go social!
http://facebook.com/alessandro.galetto
http://twitter.com/baloss
http://www.linkedin.com/in/alessandrogaletto
http://www.dotdust.com
a.galetto@gmail.com
http://friendfeed.com/dotdust

33. Photo Credits
• Slide 7 - http://www.flickr.com/photos/herzogbr
• Slide 8 - http://www.flickr.com/photos/luckygirllefty
• Slide 9 - http://www.flickr.com/photos/oberazzi
• Slide 22 - http://www.flickr.com/photos/paullikespics
• Slide 22 - http://www.flickr.com/photos/10271567@N05
• Slide 23 - http://www.flickr.com/photos/daemonized
• Slide 25 - http://www.flickr.com/photos/mbsurf
• Slide 26 - http://www.flickr.com/photos/chrisk4u
• Slide 27 - http://www.flickr.com/photos/clintjcl
• Slide 28 - http://www.flickr.com/photos/drewmyers