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How Legoland and the Millennium Dome Differed in Marketing Approach

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Case study: Legoland and the Millenium Dome Christian Jaramiliio Bermeo Ivan Santini Dorota Sauer
Chapter 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Introduction
1. Introduction
 
LEGOLAND MILLENIUM DOME Purpose Expansion Celebration Investment 122 mnl 1092 mln Target 3-13 children, families Al socio-economic groups Period 1 season 1 year Customers 1.4 mln 6.5 mln Access Car, bus, train Tube Ownership Private Public Impression Unqualified success Unqualified failure

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How Legoland and the Millennium Dome Differed in Marketing Approach

  • 1. Case study: Legoland and the Millenium Dome Christian Jaramiliio Bermeo Ivan Santini Dorota Sauer
  • 2.
  • 5.  
  • 6. LEGOLAND MILLENIUM DOME Purpose Expansion Celebration Investment 122 mnl 1092 mln Target 3-13 children, families Al socio-economic groups Period 1 season 1 year Customers 1.4 mln 6.5 mln Access Car, bus, train Tube Ownership Private Public Impression Unqualified success Unqualified failure