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Mobileday_dong_05.2012
1. Trends in
MOBILE MARKETING
Mobile Ad Network and Location – Based marketing will be the trend in the future
Present by Phan Tien Dong – Business Development Manager, Fifth iMedia
2. Fifth iMedia was founded in 2008.
Started as an ad-network in the Vietnamese new
media market.
Grown significantly and expanded its network of
products further into the Social media , Search (
SEM, SEO ) Mobile Ad/Marketing and Email.
Today, Fifth iMedia is a one-stop shop digital
media company offering innovative strategy /
solutions for internet & mobile campaign.
4. Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too.
Gain a deep understanding of smartphone consumer behavior specifically with regard to:
34. Mobile internet In Vietnam
19 M
Internet traffic by mobile
phone in Vietnam grew 400%
compared to last year,
(Source : Buzzcity)
35. Accessed internet on mobile phone in Vietnam
Nearly 40% have already
accessed the internet via
their mobile or smart
phone
Source : Cimigo
36. Mobile internet accesss by age
People in the age 15 - 24 access the internet twice as often via mobile
phone than people aged 35 - 49
(Source : Cimigo)
