5. Social Media Movement
• Social Media is #1 Online
Activity
• Seven hours on Social
Media per month
• 4 out of 5 users online
• Facebook sends more traffic
to major sites like Yahoo!
and Google (13%)
6. image by roland - creative commons
Social Media Marketing is highly ineffective
using traditional techniques
7. How Do We Measure
Traditional TV Ad Online Video
• Eyeballs • Actual Views
• Millions Est. Viewers • Word of Mouth
• Frequency • Comments
• Sales • Sales
10. Entering Contests
Listening To Music
Viewing Photos
Talking
Looking for Jobs
Taking Polls
Uploading Videos
Chatting
Playing Games Uploading Photos
Looking for a Spouse
Watching Videos
Listening to Podcasts Talking to Friends
11. Entering Contests
Listening To Music
Viewing Photos
Talking
Looking for Jobs
SHARING
Uploading Videos
Taking Polls
Chatting
Playing Games Uploading Photos
Looking for a Spouse
Watching Videos
Listening to Podcasts Talking to Friends
18. Qualitative Quantitive
• Loyalty • # of Quality Leads
• Trust • Rankings Increase
• Passion • # of Professional Contacts
• Interaction • # of Sales
19. It Can Be Both
Qualitative Quantitive
• Loyalty • # of Quality Leads
• Trust • Rankings Increase
• Passion • # of Professional Contacts
• Interaction • # of Sales
20. Social Media
Outreach
Once success is defined then the tool
can be effective.
21. Facebook Fan Page
• Wall Posts:
• Good Info for the Fan, written for
the Fan
• Quick blurbs - Praise Your
Students and Faculty
• Think of Customer Service
• Opening the Wall to all
Comments
22. Lots of Content
• Photos: Formal, Informal,
Fun and Behind the Scenes
• Videos: Same as photos -
comedy has more potential
to be shared
• Events: Both Formal and
Informal
• Links back to Website
30. Followers
Friends Comments
Retweets Views
Shares Social Bookmarks
Time on Site Thumbs Up
Likes
Unique Visitors
Bounce Rates Subscribers
Fans Mentions
31. Followers
Friends Comments
Retweets Views
Relationships
Shares
Time on Site
Social Bookmarks
Thumbs Up
Likes
Unique Visitors
Bounce Rates Subscribers
Fans Mentions
32. Social Media is the Tool that Equalizes
Influence and gives Everyone a Voice.
Brian Solis