A quick presentation that I gave on what online advertising should do. Basically, I said "don't suck." Unfortunately, most advertising does.

1. Don’t Interrupt Me
Just Help Me

2. TV & Internet aren’t
the same beasts

3. You are used to the
interruption

4. You are used to having
your own way

5. Pre-Roll sucks because
it interrupts

6. Find your Niche

7. Has to Engage

8. Gets to the Point

9. What’s in it for me?

10. Simple Call To Action

11. But’s that’s not all.

13. ROI
• TV Ad • Internet Ad
• $100,000 • $100,000
• $3,000,000 for 30 sec • Free on YouTube
• 106.5 mm viewers (est.) • 140,000 views (actual)

14. What does work?

15. Be Found
Search Engine Optimization
Search Engine Marketing
Content Creation
Inbound Links

16. Be Good
Cause Marketing
Community Engagement
Social Media Mentor/Help
Entertain
Don’t Suck

17. Questions:
I’m pretty opinionated.

18. Don Schindler
don.schindler@nd.edu
facebook.com/donschindler
twitter.com/donschindler
linkedin.com/in/donschindler
blogs.nd.edu/donschindler