1. About MS&L Internal and Change Communications

4. Employees need balanced messaging Leadership “ Where are we going and what sets us apart” Compensation, Incentives and Benefits Operational “ What I need to do my job” Values-Based “ What we believe in and how we act” Brand Purpose Employee Engagement Mission Business Strategy Vision Brand & Marketing Messages Industry/Market Performance Marketplace Positioning Group/Dept. Operational Plans & Goals Job Function Alignment to Biz Strategy Manager Communications Personalized Goals and Perf. Measures Rewards & Recognition Corporate Culture & Values IT and HR Communications CSR Competitive Differentiation

5. And a balance in communications channels One-to-Many “ Broad Message” Water Cooler/ Walk the Halls One-to-Few “ Translation Moment” One-to-One “ Intentional Conversations” Informal Meetings Employee Engagement E-mail Town Hall Intranet Advertising and Marketing Environmental Channels Employee Magazine Group/Dept. Staff Meetings Small Team Meetings Manager Tool Kits Functional Work Group Channels Lunch or Coffee Meetings Performance Reviews Online Social Networking Tools Team Building Events Experiential Channels

10. Brian L. Burgess Vice President, Director of Internal Communications MS&L New York o 212.468.3490 c 404.849.7473 e [email_address] Thank you. Ed Cafasso Managing Director, MS&L Boston o 617.937.2579 c 508.259.1833 e [email_address]